View source for MMP integration guide/AppsFlyer

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<span style="color:#333;">Taptica - AppsFlyer</span> <span style="color:#E94E24;">Integration</span>
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Follow this 5-step checklist to correctly set up Taptica's partner connection with your app in AppsFlyer: 
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🔗 '''Direct Marketplace Link:''' [https://hq1.appsflyer.com/discovery/about/taptica_int Click here to go directly to Taptica's integration page on AppsFlyer].
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<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 1: Partner Integrations Marketplace</span> [cite: 6]
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Log in to AppsFlyer, click the direct link above, or use the side menu to go to '''Collaborate''' > '''Partner Integrations''' and select the '''Marketplace''' tab[cite: 7]. Search for '''Taptica''' and click '''Integrate'''[cite: 7, 10, 19]. Once on Taptica's setup page, inside the ''Integration'' tab, toggle on '''Activate partner'''[cite: 12].
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<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 2: Agency Permissions Configuration</span> [cite: 27]
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Switch over to the '''Permissions''' tab on the Taptica integration panel[cite: 28]. Toggle on '''Agency permissions''' and make sure the following specific settings are enabled: [cite: 28, 40, 42]
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<li style="margin-bottom: 5px;">Change the Advanced Privacy setting [cite: 47]</li>
<li style="margin-bottom: 5px;">Access retention and cohort reports [cite: 48]</li>
<li style="margin-bottom: 5px;">Access aggregate organic data [cite: 49]</li>
<li style="margin-bottom: 5px;">View validation rules [cite: 50]</li>
<li style="margin-bottom: 5px;"><span style="color:#999;">Add validation rules</span> (Leave this turned '''OFF''') [cite: 51]</li>
<li style="margin-bottom: 5px;">Access raw data reports [cite: 52]</li>
<li style="margin-bottom: 5px;">Access Protect360 dashboard & raw data [cite: 53]</li>
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<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 3: Configure In-App Event Postbacks</span> [cite: 55]
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Go back to the '''Integration''' tab and verify that the '''In-app event postbacks''' toggle is turned '''ON'''[cite: 56]. 
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Click '''Add event''' to include all the relevant event IDs for the campaign, and fill them out as follows: [cite: 57, 79]
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<li style="margin-bottom: 8px;">'''Mapped to partner event:''' Enter a name for each event (using the same name makes mapping easier, but it cannot be left blank)[cite: 83].</li>
<li style="margin-bottom: 8px;">'''For users from:''' Select ''All media sources, including organic''[cite: 84].</li>
<li style="margin-bottom: 8px;">'''Including:''' Choose ''Values & revenue'' for all added events[cite: 84].</li>
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<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 4: Main App Settings Check</span> [cite: 88]
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From the main AppsFlyer side menu, select '''Settings''' > '''App Settings'''[cite: 89]. Scroll down and confirm that '''View-through attribution via probabilistic modeling (VTA)''' is turned '''ON'''[cite: 90, 104]. 
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''*Note for iOS: Make sure that Aggregated Advanced Privacy is toggled OFF at this app level (it should be managed inside the partner permissions instead)[cite: 91, 108].''
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<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 5: Final Check & Save Integration</span> [cite: 105]
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Navigate back to the Active Integrations setup page for Taptica[cite: 106]. Double-check that both '''Install attribution''' and '''Advanced Privacy''' (for iOS 14.5+) are properly set to '''ON'''[cite: 107].
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⚠️ '''CRITICAL FINAL STEP:''' Scroll down to the bottom of the screen and click the '''Save Integration''' button to activate everything[cite: 122, 124].
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📍 [[MMP integration guide | 🔙 Back to MMP Integration Guides]]

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© 2026 '''Taptica''' Ltd. | Performance Division of Nexxen
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