Keys full list - Revision history

Admin at 09:35, 10 May 2026

2026-05-10T09:35:02Z

Admin at 09:10, 10 May 2026

2026-05-10T09:10:30Z

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Admin at 06:57, 25 October 2022

2022-10-25T06:57:57Z

Admin at 06:54, 25 October 2022

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Admin at 18:53, 12 April 2021

2021-04-12T18:53:48Z

Admin at 18:49, 12 April 2021

2021-04-12T18:49:44Z

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Admin at 18:48, 12 April 2021

2021-04-12T18:48:48Z

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2021-04-12T18:48:21Z

Admin at 18:48, 12 April 2021

2021-04-12T18:48:02Z

@@ Line 1: / Line 1: @@
+{| style="width:100%; border-spacing:0; font-family: 'Segoe UI', Assistant, sans-serif; background-color: #ffffff; border-bottom: 3px solid #E94E24; margin-bottom: 30px;"
-{| style="width:100%; border-spacing:0; font-family: 'Segoe UI', Assistant, sans-serif; background-color: #ffffff; border-bottom: 2px solid #E94E24; margin-bottom: 30px;"
+| style="padding:30px 20px; text-align:left; vertical-align:middle;" |
-| style="padding:20px; text-align:left; vertical-align:middle;" |
+<h1 style="margin:0; font-size:36px; font-weight: 800; line-height: 1.2;">
-<h1 style="color:#333; margin:0; font-size:32px; font-weight: 800;">Taptica <span style="color:#E94E24;">Keys full list</span></h1>
+<span style="color:#333;">Taptica</span> <span style="color:#E94E24;">Keys full list</span>
 |}
-<div style="margin-bottom: 20px; color: #666; font-size: 16px; text-align: left; direction: ltr;">
+<div style="margin-bottom: 20px; color: #666; font-size: 16px; text-align: left; direction: ltr; font-family: sans-serif;">
 This table contains the full list of tracking parameters and macros supported by Taptica.
 Use these keys to pass data to your MMP or internal tracking system.
@@ Line 11: / Line 12: @@
 {| border="1" cellspacing="0" cellpadding="10" style="width:100%; border-collapse: collapse; border: 1px solid #ddd; font-family: sans-serif; direction: ltr; text-align: left;"
-|- style="background-color: #f8f9fa; color: #333; font-weight: bold;"
+|- style="background-color: #f8f9fa; color: #333; font-weight: bold; border-bottom: 2px solid #E94E24;"
 | Parameter Name
 | Macro/Key
@@ Line 18: / Line 19: @@
 | Comments
 |-
-| Click ID || tt_cid || Taptica internal unique click id || tt_cid=21cb2c997ccb4e3cb1bae8899cfb0586 ||
+| Click ID || '''tt_cid''' || Taptica internal unique click id || tt_cid=21cb2c997ccb4e3cb1bae8899cfb0586 ||
 |-
-| Advertiser ID || tt_adv_id || Taptica advertiser ID || tt_adv_id=950 ||
+| Advertiser ID || '''tt_adv_id''' || Taptica advertiser ID || tt_adv_id=950 ||
 |-
-| Offer id || offer_id || Taptica Offer ID || offer_id=2041810 ||
+| Offer id || '''offer_id''' || Taptica Offer ID || offer_id=2041810 ||
 |-
-| Affiliate id || aff_id || Taptica affiliate ID || aff_id=3665690 ||
+| Affiliate id || '''aff_id''' || Taptica affiliate ID || aff_id=3665690 ||
 |-
-| Publisher sub affiliate || tt_sub_aff || Publisher sub affiliate || tt_sub_aff=9a52s3 ||
+| Publisher sub affiliate || '''tt_sub_aff''' || Publisher sub affiliate || tt_sub_aff=9a52s3 ||
 |-
-| Publisher impression id || tt_aff_impid || Publisher impression id || tt_aff_impid=3a24wwss59wesdae2 ||
+| Publisher impression id || '''tt_aff_impid''' || Publisher impression id || tt_aff_impid=3a24wwss59wesdae2 ||
 |-
-| Publisher click id || tt_aff_clickid || Publisher click id || tt_aff_clickid=34965995swe113 ||
+| Publisher click id || '''tt_aff_clickid''' || Publisher click id || tt_aff_clickid=34965995swe113 ||
 |-
-| PD || pd || Free Key for affiliate data || pd=auhsbw575266 ||
+| PD || '''pd''' || Free Key for affiliate data || pd=auhsbw575266 ||
 |-
-| Device platform || tt_OS || Device Platform Includes the OS version || tt_OS=IOS_7.1 ||
+| Device platform || '''tt_OS''' || Device Platform Includes the OS version || tt_OS=IOS_7.1 ||
 |-
-| Device model || tt_model || The user device model || tt_model=samsung_gt_i9300_ver1_suban43/Galaxy S III/GT-I9300 ||
+| Device model || '''tt_model''' || The user device model || tt_model=samsung_gt_i9300_ver1_suban43/Galaxy S III/GT-I9300 ||
 |-
-| Country (ISO 2) || tt_country || Country code ISO 2 || tt_country=US ||
+| Country (ISO 2) || '''tt_country''' || Country code ISO 2 || tt_country=US ||
 |-
-| Country (ISO 3) || tt_country3 || Country code ISO 3 || tt_country3=USA ||
+| Country (ISO 3) || '''tt_country3''' || Country code ISO 3 || tt_country3=USA ||
 |-
-| Market app id || tt_appid || Application ID as it in Google or Appstore || tt_appid=com.taptica.freegamezone ||
+| Market app id || '''tt_appid''' || Application ID as it in Google or Appstore || tt_appid=com.taptica.freegamezone ||
 |-
-| Publisher source || tt_aff_bundleid || The source of the traffic app store bundle id || tt_aff_bundleid=id553834731 || only in special cases.
+| Publisher source || '''tt_aff_bundleid''' || The source of the traffic app store bundle id || tt_aff_bundleid=id553834731 || only in special cases.
 |-
-| Publisher source || tt_app_name || The source of the traffic || tt_app_name=cnn.com || only in special cases.
+| Publisher source || '''tt_app_name''' || The source of the traffic || tt_app_name=cnn.com || only in special cases.
 |-
-| User IP || tt_ip || The user IP || tt_ip=71.105.80.242 ||
+| User IP || '''tt_ip''' || The user IP || tt_ip=71.105.80.242 ||
 |-
-| City || tt_city || The city origin of the click || tt_city=Albany ||
+| City || '''tt_city''' || The city origin of the click || tt_city=Albany ||
 |-
-| Region || tt_region || The region origin of the click || tt_region=New York ||
+| Region || '''tt_region''' || The region origin of the click || tt_region=New York ||
 |-
-| Creative ID || tt_bannerid || Taptica internal creative id || tt_bannerid=172028 ||
+| Creative ID || '''tt_bannerid''' || Taptica internal creative id || tt_bannerid=172028 ||
 |-
-| Time || tt_time || Transaction Time || tt_time=2014-06-09 04:19:14,413 ||
+| Time || '''tt_time''' || Transaction Time || tt_time=2014-06-09 04:19:14,413 ||
 |-
-| Time || tt_unixtime || conversion time - in unix format || tt_time=1417480200 ||
+| Time || '''tt_unixtime''' || conversion time - in unix format || tt_time=1417480200 ||
 |-
-| Offer Revenue || tt_revenue || Offer Revenue || tt_revenue=1.2 || Only for Advertiser
+| Offer Revenue || '''tt_revenue''' || Offer Revenue || tt_revenue=1.2 || Only for Advertiser
 |-
-| Publisher payout || tt_payout || Publisher Pay out || tt_payout=1 || Only for publishers
+| Publisher payout || '''tt_payout''' || Publisher Pay out || tt_payout=1 || Only for publishers
 |-
-| Android ID || tt_android_id || Plain Android ID || tt_android_id=3ee0149b4ccef71b ||
+| Android ID || '''tt_android_id''' || Plain Android ID || tt_android_id=3ee0149b4ccef71b ||
 |-
-| Android ID SHA1 || tt_android_id_sha1 || Android ID in SHA1 format || tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4 ||
+| Android ID SHA1 || '''tt_android_id_sha1''' || Android ID in SHA1 format || tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4 ||
 |-
-| Android ID MD5 || tt_android_id_md5 || Android ID in MD5 format || tt_android_id_md5=155551c45efa667f9b470629ae9c0365 ||
+| Android ID MD5 || '''tt_android_id_md5''' || Android ID in MD5 format || tt_android_id_md5=155551c45efa667f9b470629ae9c0365 ||
 |-
-| Android Advertising ID || tt_advertising_id || Android advertising plain ID || tt_advertising_id=3ee0149b4ccef71bs85d24derg ||
+| Android Advertising ID || '''tt_advertising_id''' || Android advertising plain ID || tt_advertising_id=3ee0149b4ccef71bs85d24derg ||
 |-
-| Android Advertising ID SHA1 || tt_advertising_id_sha1 || Android advertising ID in SHA1 format || tt_advertising_id=32f2e52e8157fcb729d799d1ca69160df2edf8974 ||
+| Android Advertising ID SHA1 || '''tt_advertising_id_sha1''' || Android advertising ID in SHA1 format || tt_advertising_id=32f2e52e8157fcb729d799d1ca69160df2edf8974 ||
 |-
-| Android Advertising ID MD5 || tt_advertising_id_md5 || Android advertising ID in MD5 format || tt_advertising_id=2315w52e8157fcb729d799d1ca691608speofd2 ||
+| Android Advertising ID MD5 || '''tt_advertising_id_md5''' || Android advertising ID in MD5 format || tt_advertising_id=2315w52e8157fcb729d799d1ca691608speofd2 ||
 |-
-| IDFA || tt_idfa || Plain IDFA || tt_idfa=771468523E3
+| IDFA || '''tt_idfa''' || Plain IDFA || tt_idfa=771468523E3346ABAA04E207BBAF094B ||

@@ Line 26: / Line 26: @@
 |Offer id
 |offer_id
-|Tatica Offer ID
+|Taptica Offer ID
 |offer_id=2041810
+|

@@ Line 25: / Line 25: @@
 |Offer id
-|offer id
+|offer_id
 |Tatica Offer ID
-|offer id=2041810
+|offer_id=2041810
+|
 |-

@@ Line 287: / Line 287: @@
 |ad_platform
 |tt_ad_platform
-|Should be populated with in_app for in app traffic and m_web for mobile web traffic.
+|For iOS 14.5+ users - Should be populated with in_app for in app traffic and m_web for mobile web traffic.
 |tt_ad_platform=1
 |Mandatory
@@ Line 294: / Line 294: @@
 |att
 |tt_att
-|Should be populated with 1 for users who’ve consented to IDFA and 0 for those who haven’t
+|For iOS 14.5+ users - Should be populated with 1 for users who’ve consented to IDFA and 0 for those who haven’t
 |tt_att=1
 |Mandatory
@@ Line 301: / Line 301: @@
 |att_time
 |tt_att_time
-|the unix timestamp representing when the user IDFA consented
+|For iOS 14.5+ users - the unix timestamp representing when the user IDFA consented
 |tt_att_time=1617798029
+|
@@ Line 308: / Line 308: @@
 |att_duration
 |tt_att_duration
-|the time it took in seconds for the user to respond to the ATT prompt
+|For iOS 14.5+ users - the time it took in seconds for the user to respond to the ATT prompt
 |tt_att_duration=25
+|
@@ Line 315: / Line 315: @@
 |att_detail
 |tt_att_detail
-|The current ATT authorization status. This should be the same value you receive from Apple
+|For iOS 14.5+ users - The current ATT authorization status. This should be the same value you receive from Apple
 |tt_att_detail=Authorization
+|

@@ Line 290: / Line 290: @@
 |tt_ad_platform=1
 |Mandatory
-|- -->
+|-
 |att
@@ Line 297: / Line 297: @@
 |tt_att=1
 |Mandatory
-|- -->
+|-
 |att_time
@@ Line 303: / Line 303: @@
 |the unix timestamp representing when the user IDFA consented
 |tt_att_time=1617798029
+|
 |att_duration
@@ Line 310: / Line 310: @@
 |the time it took in seconds for the user to respond to the ATT prompt
 |tt_att_duration=25
+|
 |att_detail
@@ Line 317: / Line 317: @@
 |The current ATT authorization status. This should be the same value you receive from Apple
 |tt_att_detail=Authorization
+|
 |}