MMP integration guide/AppsFlyer - Revision history

Admin at 07:38, 30 June 2026

2026-06-30T07:38:01Z

Admin at 07:40, 17 June 2026

2026-06-17T07:40:47Z

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2026-06-09T14:25:14Z

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<h1 style="margin:0; font-size:36px; font-weight: 800; line-height: 1.2;">
<span style="color:#333;">Taptica - AppsFlyer</span> <span style="color:#E94E24;">Integration</span>
</h1>
|}

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Follow this 5-step checklist to correctly set up Taptica's partner connection with your app in AppsFlyer:
<br><br>

<div style="background: #fff; padding: 15px 20px; border: 1px solid #eee; border-left: 4px solid #E94E24; border-radius: 4px; margin-bottom: 30px;">
🔗 '''Direct Marketplace Link:''' [https://hq1.appsflyer.com/discovery/about/taptica_int Click here to go directly to Taptica's integration page on AppsFlyer].
</div>

<div style="margin-bottom: 25px; background: #fafafa; padding: 20px; border: 1px solid #eee; border-radius: 4px;">
<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 1: Partner Integrations Marketplace</span> [cite: 6]
<br><br>
Log in to AppsFlyer, click the direct link above, or use the side menu to go to '''Collaborate''' > '''Partner Integrations''' and select the '''Marketplace''' tab[cite: 7]. Search for '''Taptica''' and click '''Integrate'''[cite: 7, 10, 19]. Once on Taptica's setup page, inside the ''Integration'' tab, toggle on '''Activate partner'''[cite: 12].
</div>

<div style="margin-bottom: 25px; background: #fafafa; padding: 20px; border: 1px solid #eee; border-radius: 4px;">
<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 2: Agency Permissions Configuration</span> [cite: 27]
<br><br>
Switch over to the '''Permissions''' tab on the Taptica integration panel[cite: 28]. Toggle on '''Agency permissions''' and make sure the following specific settings are enabled: [cite: 28, 40, 42]
<ul style="margin-top: 10px; padding-left: 20px;">
<li style="margin-bottom: 5px;">Change the Advanced Privacy setting [cite: 47]</li>
<li style="margin-bottom: 5px;">Access retention and cohort reports [cite: 48]</li>
<li style="margin-bottom: 5px;">Access aggregate organic data [cite: 49]</li>
<li style="margin-bottom: 5px;">View validation rules [cite: 50]</li>
<li style="margin-bottom: 5px;"><span style="color:#999;">Add validation rules</span> (Leave this turned '''OFF''') [cite: 51]</li>
<li style="margin-bottom: 5px;">Access raw data reports [cite: 52]</li>
<li style="margin-bottom: 5px;">Access Protect360 dashboard & raw data [cite: 53]</li>
</ul>
</div>

<div style="margin-bottom: 25px; background: #fafafa; padding: 20px; border: 1px solid #eee; border-radius: 4px;">
<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 3: Configure In-App Event Postbacks</span> [cite: 55]
<br><br>
Go back to the '''Integration''' tab and verify that the '''In-app event postbacks''' toggle is turned '''ON'''[cite: 56].
<br>
Click '''Add event''' to include all the relevant event IDs for the campaign, and fill them out as follows: [cite: 57, 79]
<ul style="margin-top: 10px; padding-left: 20px; list-style-type: circle;">
<li style="margin-bottom: 8px;">'''Mapped to partner event:''' Enter a name for each event (using the same name makes mapping easier, but it cannot be left blank)[cite: 83].</li>
<li style="margin-bottom: 8px;">'''For users from:''' Select ''All media sources, including organic''[cite: 84].</li>
<li style="margin-bottom: 8px;">'''Including:''' Choose ''Values & revenue'' for all added events[cite: 84].</li>
</ul>
</div>

<div style="margin-bottom: 25px; background: #fafafa; padding: 20px; border: 1px solid #eee; border-radius: 4px;">
<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 4: Main App Settings Check</span> [cite: 88]
<br><br>
From the main AppsFlyer side menu, select '''Settings''' > '''App Settings'''[cite: 89]. Scroll down and confirm that '''View-through attribution via probabilistic modeling (VTA)''' is turned '''ON'''[cite: 90, 104].
<br>
''*Note for iOS: Make sure that Aggregated Advanced Privacy is toggled OFF at this app level (it should be managed inside the partner permissions instead)[cite: 91, 108].''
</div>

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<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 5: Final Check & Save Integration</span> [cite: 105]
<br><br>
Navigate back to the Active Integrations setup page for Taptica[cite: 106]. Double-check that both '''Install attribution''' and '''Advanced Privacy''' (for iOS 14.5+) are properly set to '''ON'''[cite: 107].
<br><br>
⚠️ '''CRITICAL FINAL STEP:''' Scroll down to the bottom of the screen and click the '''Save Integration''' button to activate everything[cite: 122, 124].
</div>

<br>
📍 [[MMP integration guide | 🔙 Back to MMP Integration Guides]]

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<div style="margin-top: 100px; padding: 25px; border-top: 1px solid #eee; color: #999; font-size: 13px; text-align: center; direction: ltr; font-family: sans-serif;">
© 2026 '''Taptica''' Ltd. | Performance Division of Nexxen
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 | style="padding:30px 20px; text-align:left; vertical-align:middle;" |
 <h1 style="margin:0; font-size:36px; font-weight: 800; line-height: 1.2;">
-<span style="color:#333;">Taptica - AppsFlyer</span> <span style="color:#E94E24;">Integration</span>
+<span style="color:#333;">Taptica - AppsFlyer</span> <span style="color:#E94E24;">Integration Guide</span>
 </h1>
 |}
-<div style="max-width: 1200px; margin: 0 left; color: #333; font-size: 15px; text-align: left; direction: ltr; line-height: 1.9; font-family: 'Segoe UI', sans-serif; letter-spacing: 0.2px;">
+<div style="max-width: 1200px; margin: 0 left; text-align: left; direction: ltr; font-family: 'Segoe UI', sans-serif;">
-This guide will walk you through correctly setting up Taptica's partner connection with your app in AppsFlyer in simple steps:[cite: 2]
+<!-- PAGE 1 -->
-<br><br>
+<div style="text-align: center; margin-bottom: 25px;">
+[[File:AFtap1.jpg|1050px|center|link=]]
-<!-- DIRECT LINK BOX -->
-<div style="background: #fff; padding: 15px 20px; border: 1px solid #eee; border-left: 4px solid #E94E24; border-radius: 4px; margin-bottom: 30px;">
-🔗 '''Direct Marketplace Link:''' [https://hq1.appsflyer.com/discovery/about/taptica_int Click here to go directly to Taptica's integration page on AppsFlyer].
 </div>
-<!-- STEP 1 -->
+<!-- PAGE 2 -->
-<div style="margin-bottom: 25px; background: #fafafa; padding: 20px; border: 1px solid #eee; border-radius: 4px;">
+<div style="text-align: center; margin-bottom: 25px;">
-<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 1: Partner Integrations Marketplace</span>
+[[File:AFtap2.jpg|1050px|center|link=]]
-<br><br>
-Search for and add Taptica's partner page, either by using the direct link above, or from the AppsFlyer side menu under '''Collaborate''' > '''Partner Integrations''' and moving to the '''Marketplace''' tab.
-<br><br>
-Once on Taptica's page, in the '''Integration''' tab, toggle on '''Activate partner'''.
 </div>
-<!-- STEP 2 -->
+<!-- PAGE 3 -->
-<div style="margin-bottom: 25px; background: #fafafa; padding: 20px; border: 1px solid #eee; border-radius: 4px;">
+<div style="text-align: center; margin-bottom: 25px;">
-<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 2: Agency Permissions</span>
+[[File:AFtap3.jpg|1050px|center|link=]]
-<br><br>
-Move to the '''Permissions''' tab on the Taptica integration interface and turn on '''Agency permissions'''.
-<br><br>
-Then, configure and toggle on the following permissions exactly as shown below:
-<ul style="margin-top: 10px; padding-left: 20px;">
-<li style="margin-bottom: 5px;">'''Change the Advanced Privacy setting''' — [[File:toggle-on.png|16px]] '''ON'''</li>
-<li style="margin-bottom: 5px;">'''Access retention and cohort reports''' — [[File:toggle-on.png|16px]] '''ON'''</li>
-<li style="margin-bottom: 5px;">'''Access aggregate organic data''' — [[File:toggle-on.png|16px]] '''ON'''</li>
-<li style="margin-bottom: 5px;">'''View validation rules''' — [[File:toggle-on.png|16px]] '''ON'''</li>
-<li style="margin-bottom: 5px;">'''Add validation rules''' — [[File:toggle-off.png|16px]] '''OFF'''</li>
-<li style="margin-bottom: 5px;">'''Access raw data reports''' — [[File:toggle-on.png|16px]] '''ON'''</li>
-<li style="margin-bottom: 5px;">'''Access Protect360 dashboard & raw data''' — [[File:toggle-on.png|16px]] '''ON'''</li>
-</ul>
 </div>
-<!-- STEP 3 -->
+<!-- PAGE 4 -->
-<div style="margin-bottom: 25px; background: #fafafa; padding: 20px; border: 1px solid #eee; border-radius: 4px;">
+<div style="text-align: center; margin-bottom: 25px;">
-<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 3: Configure In-App Event Postbacks</span>
+[[File:AFtap4.jpg|1050px|center|link=]]
-<br><br>
-Navigate back to the '''Integration''' tab and locate the '''In-app event postbacks''' section. Ensure the master toggle is switched '''ON'''.
-<br><br>
-Click '''Add event''' to select and map the relevant event IDs for the campaign, using the following rules:
-<ul style="margin-top: 10px; padding-left: 20px; list-style-type: circle;">
-<li style="margin-bottom: 8px;">Add a specific name under '''mapped to partner event''' for each event (cannot be left blank; using the identical name is recommended for simplicity).</li>
-<li style="margin-bottom: 8px;">Under '''for users from''', select '''All media sources, including organic'''.</li>
-<li style="margin-bottom: 8px;">Under '''including''', select '''Values & revenue''' for all events.</li>
-</ul>
 </div>
-<!-- STEP 4 -->
+<!-- PAGE 5 -->
-<div style="margin-bottom: 25px; background: #fafafa; padding: 20px; border: 1px solid #eee; border-radius: 4px;">
+<div style="text-align: center; margin-bottom: 25px;">
-<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 4: App Settings Configuration</span>
+[[File:AFtap5.jpg|1050px|center|link=]]
-<br><br>
-From the AppsFlyer main side menu, go to '''Settings''' > '''App Settings'''.
-<br><br>
-Verify that '''View-through attribution via probabilistic modeling (VTA)''' is turned '''ON'''.
-<br>
-''*Important note for iOS: Ensure that iOS Aggregated Advanced Privacy is toggled '''OFF''' at this app level (it will instead be safely managed via the partner permissions setup).''
-<br><br>
-Make sure to click '''Save settings''' after making any modifications.
 </div>
-<!-- STEP 5 -->
+<!-- PAGE 6 -->
-<div style="margin-bottom: 25px; background: #fafafa; padding: 20px; border: 1px solid #eee; border-radius: 4px;">
+<div style="text-align: center; margin-bottom: 25px;">
-<span style="font-size: 18px; font-weight: bold; color: #E94E24;">Step 5: VTA and Advanced Privacy Final Validation</span>
+[[File:AFtap6.jpg|1050px|center|link=]]
-<br><br>
-Go back to the Active Integrations area under Taptica's partner integration panel.
-<br><br>
-Ensure that both '''Install attribution''' (install view-through attribution) and '''Advanced Privacy''' (for iOS 14.5 and later) are toggled '''ON'''.
 </div>
-<!-- STEP 6 -->
+<!-- PAGE 7 -->
-<div style="margin-bottom: 25px; background: #E94E24; padding: 20px; border: 1px solid #E94E24; border-radius: 4px; color: #fff;">
+<div style="text-align: center; margin-bottom: 25px;">
-<span style="font-size: 18px; font-weight: bold;">Step 6: Save Integration</span>
+[[File:AFtap7.jpg|1050px|center|link=]]
-<br><br>
-Do not forget to scroll down to the bottom of the page and click the '''Save Integration''' button to complete the setup and make it live.
 </div>
 <br>
 📍 [[MMP integration guide | 🔙 Back to MMP Integration Guides]]

MMP integration guide/AppsFlyer - Revision history

Admin at 07:38, 30 June 2026

Admin at 07:40, 17 June 2026

Admin: Created page with "__NOTOC__ {| style="width:100%; border-spacing:0; font-family: 'Segoe UI', Assistant, sans-serif; background-color: #ffffff; border-bottom: 3px solid #E94E24; margin-bottom: 3..."

Admin: Created page with "NOTOC {| style="width:100%; border-spacing:0; font-family: 'Segoe UI', Assistant, sans-serif; background-color: #ffffff; border-bottom: 3px solid #E94E24; margin-bottom: 3..."