Advertiser integration

Revision as of 10:42, 20 August 2017

Advertiser Tracking

Taptica works as a mediation layer between advertisers and publishers. We need to be prompt by the advertiser whenever conversion take place and notified the publisher that conversion was close. this section includes the postback Taptica expects to receive from the advertiser in order to close conversion.

Conversion (Install) PostBack

Tracking With Third Party System

As mention above there are many tracking solution in the market as TUNE, Appsflyer, Kochava Adjust...and many more. Each one of them implement the tracking logic a bit different but at the end in all cases Taptica expects to get S2S postback upon conversion.

For iOS:

http://tracking.taptica.com/aff_lsr?tt_cid={tt_cid}&tt_adv_id=XYZ&tt_adv_sub={tt_adv_sub}&tt_time={tt_time}&tt_idfa={user_idfa}&tt_appid={store_appid}

For Android:

http://tracking.taptica.com/aff_lsr?tt_cid={tt_cid}&tt_adv_id=XYZ&tt_adv_sub={tt_adv_sub}&tt_time={tt_time}&tt_imei={user_imei}&tt_advertising_id={user_advertising_id}&tt_android_id={user_android_id}&tt_appid={store_appid}

Taptica Keys

For example This post back link contains plain IDFA and Mac Address in md5.

http://tracking.taptica.com/aff_lsr?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_adv_id=123456&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time= 1503224984&tt_idfa=771468523E3346ABAA04E207BBAF094B&tt_mac_md5=80efe2256d548c85ca2f2d18de241a80

Post-Install Event Post back

In addition to the conversion tracking Taptica supports events notifications such as Facebook connect and Purchase.
Those events should be fired from the advertiser / third party tracking system upon user action.

Taptica Keys

For Example

http://tracking.taptica.com/aff_goal?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_adv_id=22322&tt_goal=4&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time=1503224984&amount=3&tt_idfa=&tt_advertising_id=

Additional parameters

Advertisers are encouraged to provide feedbacks on our traffic quality.
by adding to the tracking link the below parameters, our account managers will be able to better optimize the traffic sources

Additional Keys

For example This tracking link shows simple third party integration with affiliate ID and sub affiliate parameters.

http://tune.com/serve?action=click&publisher_id=123456&site_id=303030&offer_id=404040&ref_id={tt_cid}&aff_id={aff_id}&tt_sub_aff={tt_sub_aff}