Keys full list

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== '''Taptica Keys full list''' ==
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{| style="width:100%; border-spacing:0; font-family: 'Segoe UI', Assistant, sans-serif; background-color: #ffffff; border-bottom: 3px solid #E94E24; margin-bottom: 30px;"
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| style="padding:30px 20px; text-align:left; vertical-align:middle;" |
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<h1 style="margin:0; font-size:36px; font-weight: 800; line-height: 1.2;">
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<span style="color:#333;">Taptica</span> <span style="color:#E94E24;">Keys full list</span>
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</h1>
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|}
  
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{| border="1" cellspacing="0" cellpadding="2" valign="top"
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<div style="margin-bottom: 20px; color: #666; font-size: 16px; text-align: left; direction: ltr; font-family: sans-serif;">
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This table contains the full list of tracking parameters and macros supported by Taptica.
 +
Use these keys to pass data to your MMP or internal tracking system.
 +
</div>
  
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|'''Parameter Name'''
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{| border="1" cellspacing="0" cellpadding="10" style="width:100%; border-collapse: collapse; border: 1px solid #ddd; font-family: sans-serif; direction: ltr; text-align: left;"
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|'''Macro/Key'''
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|- style="background-color: #f8f9fa; color: #333; font-weight: bold; border-bottom: 2px solid #E94E24;"
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|'''Description'''   
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| Parameter Name
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|'''Example''' 
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| Macro/Key
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|'''Comments''' 
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| Description
 +
| Example
 +
| Comments
 
|-
 
|-
−
 
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| Click ID || '''tt_cid''' || Taptica internal unique click id || tt_cid=21cb2c997ccb4e3cb1bae8899cfb0586 ||  
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|Click ID
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|tt_cid
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|Taptica internal unique click id
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|tt_cid=21cb2c997ccb4e3cb1bae8899cfb0586
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|
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|-
 
|-
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| Advertiser ID || '''tt_adv_id''' || Taptica advertiser ID || tt_adv_id=950 ||  
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|Advertiser ID  
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|tt_adv_id
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|Taptica advertiser ID
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|tt_adv_id=950
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|
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|-
 
|-
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| Offer id || '''offer_id''' || Taptica Offer ID || offer_id=2041810 ||  
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|Offer id  
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|offer id
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|Tatica Offer ID
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|offer id=2041810
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−
|
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|-
 
|-
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| Affiliate id || '''aff_id''' || Taptica affiliate ID || aff_id=3665690 ||  
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|Affiliate id
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|affiliate id
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|Taptica affiliate ID
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|affiliate id=3665690
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−
|
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|-
 
|-
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| Publisher sub affiliate || '''tt_sub_aff''' || Publisher sub affiliate || tt_sub_aff=9a52s3 ||  
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|Publisher name
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|tt_aff_name
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|Publisher name as it in Taptica  Systems
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−
|tt_aff_name=FreeGameZone
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−
|
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|-
 
|-
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| Publisher impression id || '''tt_aff_impid''' || Publisher impression id || tt_aff_impid=3a24wwss59wesdae2 ||  
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|Publisher sub affiliate 
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|tt_sub_aff
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|Publisher sub affiliate
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|tt_sub_aff=9a52s3
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−
|
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|-
 
|-
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| Publisher click id || '''tt_aff_clickid''' || Publisher click id || tt_aff_clickid=34965995swe113 ||  
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|Publisher impression id  
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|tt_aff_impid
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|Publisher impression id  
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|tt_aff_impid=3a24wwss59wesdae2
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−
|
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|-
 
|-
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| PD || '''pd''' || Free Key for affiliate data || pd=auhsbw575266 ||  
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|Publisher click id
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−
|tt_aff_clickid
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|Publisher click id
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|tt_aff_clickid=34965995swe113
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−
|
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|-
 
|-
−
 
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| Device platform || '''tt_OS''' || Device Platform Includes the OS version || tt_OS=IOS_7.1 ||  
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|PD
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|pd
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|Free Key for affiliate data
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|pd=auhsbw575266
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−
|
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|-
 
|-
−
 
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| Device model || '''tt_model''' || The user device model || tt_model=samsung_gt_i9300_ver1_suban43/Galaxy S III/GT-I9300 ||  
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|Device platform 
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−
|tt_OS
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−
|Device  Platform Includes the OS version
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|tt_OS=IOS_7.1
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−
|
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|-
 
|-
−
 
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| Country (ISO 2) || '''tt_country''' || Country code ISO 2 || tt_country=US ||  
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|Device model 
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|tt_model
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|The user device model
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|tt_model=samsung_gt_i9300_ver1_suban43/Galaxy S III/GT-I9300
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−
|
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|-
 
|-
−
 
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| Country (ISO 3) || '''tt_country3''' || Country code ISO 3 || tt_country3=USA ||  
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|Country (ISO 2)  
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|tt_country
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|Country code ISO 2
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|tt_country=US
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−
|
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|-
 
|-
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| Market app id || '''tt_appid''' || Application ID as it in Google or Appstore || tt_appid=com.taptica.freegamezone ||  
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|Country (ISO 3)
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|tt_country3
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|Country code ISO 3
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|tt_country3=USA
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−
|
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|-
 
|-
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| Publisher source || '''tt_aff_bundleid''' || The source of the traffic app store bundle id || tt_aff_bundleid=id553834731 || only in special cases.
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|Market app id
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|tt_appid
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|Application ID as it in Google or Appstore
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−
|tt_appid=com.taptica.freegamezone
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−
|
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|-
 
|-
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| Publisher source || '''tt_app_name''' || The source of the traffic || tt_app_name=cnn.com || only in special cases.
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|User IP 
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|tt_ip
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|The user IP
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|tt_ip=71.105.80.242
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−
|
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|-
 
|-
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| User IP || '''tt_ip''' || The user IP || tt_ip=71.105.80.242 ||  
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|Creative ID 
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|tt_bannerid
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|Taptica internal creative id
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|tt_bannerid=172028
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−
|
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|-
 
|-
−
 
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| City || '''tt_city''' || The city origin of the click || tt_city=Albany ||  
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|Time 
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|tt_time
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|Transaction Time
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|tt_time=2014-06-09 04:19:14,413
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−
|
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|-
 
|-
−
 
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| Region || '''tt_region''' || The region origin of the click || tt_region=New York ||  
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|Offer Revenue 
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|tt_revenue
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|Offer Revenue
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|tt_revenue=1.2
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−
|Only for Advertiser
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|-
 
|-
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| Creative ID || '''tt_bannerid''' || Taptica internal creative id || tt_bannerid=172028 ||  
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|Publisher payout 
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−
|tt_payout
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−
|Publisher Pay out 
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|tt_payout=1
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|Only for publishers
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|-
 
|-
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| Time || '''tt_time''' || Transaction Time || tt_time=2014-06-09 04:19:14,413 ||  
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|IMEI
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|tt_imei
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|Use for send Taptica '''Plain''' IMEI or when you don’t know what is the format of IMEI you have.
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−
|tt_imei=86453214567892
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−
|
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|-
 
|-
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| Time || '''tt_unixtime''' || conversion time - in unix format || tt_time=1417480200 ||  
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|IMEI SHA1
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−
|tt_imei_sha1
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−
|Use for send Taptica IMEI in SHA1 format
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−
|tt_imei_sha1=35eb6d1fc48b502e239b6449e9df534e415cad95
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−
|
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|-
 
|-
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| Offer Revenue || '''tt_revenue''' || Offer Revenue || tt_revenue=1.2 || Only for Advertiser
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|IMEI MD5
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−
|tt_imei_md5
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−
|Use for send Taptica IMEI in MD5 format
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−
|tt_imei_md5=946cc1baf8bcaec827bb1828cc6d9a94
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−
|
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|-
 
|-
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| Publisher payout || '''tt_payout''' || Publisher Pay out || tt_payout=1 || Only for publishers
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|Android ID
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−
|tt_android_id
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−
|Use for send Taptica Plain  Android ID or when you don’t know what is the format of Android ID you have.
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−
|tt_android_id=3ee0149b4ccef71b
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−
|
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|-
 
|-
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| Android ID || '''tt_android_id''' || Plain Android ID || tt_android_id=3ee0149b4ccef71b ||  
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|Android ID SHA1
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−
|tt_android_id_sha1
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−
|Use for send Taptica Android ID in SHA1 format
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−
|tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4
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−
|
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|-
 
|-
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| Android ID SHA1 || '''tt_android_id_sha1''' || Android ID in SHA1 format || tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4 ||  
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|Android ID MD5
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|tt_android_id_md5
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−
|Use for send Taptica Android ID in MD5 format
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−
|tt_android_id_md5=155551c45efa667f9b470629ae9c0365
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−
|
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|-
 
|-
−
 
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| Android ID MD5 || '''tt_android_id_md5''' || Android ID in MD5 format || tt_android_id_md5=155551c45efa667f9b470629ae9c0365 ||  
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|Android Advertising ID  
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−
|tt_advertising_id
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−
|Use for send Taptica Android advertising plain ID
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−
|tt_advertising_id=3ee0149b4ccef71bs85d24derg
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−
|
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|-
 
|-
−
 
+
| Android Advertising ID || '''tt_advertising_id''' || Android advertising plain ID || tt_advertising_id=3ee0149b4ccef71bs85d24derg ||  
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|Android Advertising ID SHA1
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−
|tt_advertising_id_sha1
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−
|Use for send Taptica Android advertising ID in SHA1 format
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−
|tt_advertising_id=32f2e52e8157fcb729d799d1ca69160df2edf8974
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−
|
+
 
|-
 
|-
−
 
+
| Android Advertising ID SHA1 || '''tt_advertising_id_sha1''' || Android advertising ID in SHA1 format || tt_advertising_id=32f2e52e8157fcb729d799d1ca69160df2edf8974 ||  
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|Android Advertising ID MD5
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−
|tt_advertising_id_md5
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−
|Use for send Taptica Android advertising ID in MD5 format  
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−
|tt_advertising_id=2315w52e8157fcb729d799d1ca691608speofd2
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−
|
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|-
 
|-
−
 
+
| Android Advertising ID MD5 || '''tt_advertising_id_md5''' || Android advertising ID in MD5 format || tt_advertising_id=2315w52e8157fcb729d799d1ca691608speofd2 ||  
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|Mac Address
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−
|tt_mac
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−
|Use for send Taptica Plain  Mac Address or when you don’t know what is the format of the Mac Address you have. (upper case with colon)
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−
|tt_mac=44:2A:60:G5:GE:G5
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−
|
+
 
|-
 
|-
−
 
+
| IDFA || '''tt_idfa''' || Plain IDFA || tt_idfa=771468523E3346ABAA04E207BBAF094B ||  
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|Mac Address SHA1
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−
|tt_imei_sha1
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−
|Use for send Taptica Mac Address in SHA1 format (upper case with colon)
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−
|tt_mac_sha1=fa6bb084ae52461328eb9f06039be222ef287246
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−
|
+
 
|-
 
|-
−
 
+
| IDFA SHA1 || '''tt_idfa_sha1''' || IDFA in SHA1 format || tt_idfa_sha1=ee5c19f8cf370b5978f4b9f33343a5e79c58df9a ||  
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|Mac Address MD5
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−
|tt_mac_md5
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−
|Use for send Taptica Mac Address in MD5 format (upper case with colon)
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−
|tt_mac_md5=80efe2256d548c85ca2f2d18de241a80
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−
|
+
 
|-
 
|-
−
 
+
| IDFA MD5 || '''tt_idfa_md5''' || IDFA in MD5 format || tt_idfa_md5=bb1e0285fbb97ba83fdb4e72514d62f5 ||  
−
|IDFA
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−
|tt_idfa
+
−
|Use for send Taptica Plain  IDFA or when you don’t know what is the format of IDFA you have.
+
−
|tt_idfa=771468523E3346ABAA04E207BBAF094B
+
−
|
+
 
|-
 
|-
−
 
+
| ad_platform || '''tt_ad_platform''' || iOS 14.5+ users (in_app/m_web) || tt_ad_platform=1 || <span style="color:#E94E24; font-weight:bold;">Mandatory</span>
−
|IDFA SHA1
+
−
|tt_idfa_sha1
+
−
|Use for send Taptica IDFA in SHA1 format
+
−
|tt_idfa_sha1=ee5c19f8cf370b5978f4b9f33343a5e79c58df9a
+
−
|
+
 
|-
 
|-
−
 
+
| att || '''tt_att''' || iOS 14.5+ ATT Consent (1/0) || tt_att=1 || <span style="color:#E94E24; font-weight:bold;">Mandatory</span>
−
|IDFA MD5
+
−
|tt_idfa_md5
+
−
|Use for send Taptica IDFA in MD5 format
+
−
|tt_idfa_md5=bb1e0285fbb97ba83fdb4e72514d62f5
+
−
|
+
 
|-
 
|-
−
 
+
| att_time || '''tt_att_time''' || Unix timestamp for IDFA consent || tt_att_time=1617798029 ||  
−
|UDID
+
−
|tt_udid
+
−
|Use for send Taptica Plain  UDID or when you don’t know what is the format of UDID you have.
+
−
|tt_udid=dc1816eac806878e8d1d5a8ee9406a3f71452c80
+
−
|
+
 
|-
 
|-
−
 
+
| att_duration || '''tt_att_duration''' || Seconds to respond to ATT prompt || tt_att_duration=25 ||  
−
|UDID SHA1
+
−
|tt_udid_sha1
+
−
|Use for send Taptica UDID in SHA1 format
+
−
|tt_udid_sha1=1ddfad5e4377b8694b5fea2a4c4556e2add9605b
+
−
|
+
 
|-
 
|-
 +
| att_detail || '''tt_att_detail''' || ATT authorization status || tt_att_detail=Authorization ||
 +
|}
  
−
|UDID MD5
+
<div style="margin-top: 50px; padding: 20px; border-top: 1px solid #eee; color: #888; font-size: 13px; text-align: center; direction: ltr;">
−
|tt_udid_md5
+
© 2026 '''Taptica''' Ltd. | Performance Division of Nexxen
−
|Use for send Taptica IMEI in MD5 format
+
</div>
−
|tt_udid_md5=20fbe500c99939adabb4d06600eb4ee7
+
−
|
+
−
|-
+
−
 
+
−
|}
+

Latest revision as of 09:35, 10 May 2026

Taptica Keys full list

This table contains the full list of tracking parameters and macros supported by Taptica. Use these keys to pass data to your MMP or internal tracking system.

Parameter Name Macro/Key Description Example Comments
Click ID tt_cid Taptica internal unique click id tt_cid=21cb2c997ccb4e3cb1bae8899cfb0586
Advertiser ID tt_adv_id Taptica advertiser ID tt_adv_id=950
Offer id offer_id Taptica Offer ID offer_id=2041810
Affiliate id aff_id Taptica affiliate ID aff_id=3665690
Publisher sub affiliate tt_sub_aff Publisher sub affiliate tt_sub_aff=9a52s3
Publisher impression id tt_aff_impid Publisher impression id tt_aff_impid=3a24wwss59wesdae2
Publisher click id tt_aff_clickid Publisher click id tt_aff_clickid=34965995swe113
PD pd Free Key for affiliate data pd=auhsbw575266
Device platform tt_OS Device Platform Includes the OS version tt_OS=IOS_7.1
Device model tt_model The user device model tt_model=samsung_gt_i9300_ver1_suban43/Galaxy S III/GT-I9300
Country (ISO 2) tt_country Country code ISO 2 tt_country=US
Country (ISO 3) tt_country3 Country code ISO 3 tt_country3=USA
Market app id tt_appid Application ID as it in Google or Appstore tt_appid=com.taptica.freegamezone
Publisher source tt_aff_bundleid The source of the traffic app store bundle id tt_aff_bundleid=id553834731 only in special cases.
Publisher source tt_app_name The source of the traffic tt_app_name=cnn.com only in special cases.
User IP tt_ip The user IP tt_ip=71.105.80.242
City tt_city The city origin of the click tt_city=Albany
Region tt_region The region origin of the click tt_region=New York
Creative ID tt_bannerid Taptica internal creative id tt_bannerid=172028
Time tt_time Transaction Time tt_time=2014-06-09 04:19:14,413
Time tt_unixtime conversion time - in unix format tt_time=1417480200
Offer Revenue tt_revenue Offer Revenue tt_revenue=1.2 Only for Advertiser
Publisher payout tt_payout Publisher Pay out tt_payout=1 Only for publishers
Android ID tt_android_id Plain Android ID tt_android_id=3ee0149b4ccef71b
Android ID SHA1 tt_android_id_sha1 Android ID in SHA1 format tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4
Android ID MD5 tt_android_id_md5 Android ID in MD5 format tt_android_id_md5=155551c45efa667f9b470629ae9c0365
Android Advertising ID tt_advertising_id Android advertising plain ID tt_advertising_id=3ee0149b4ccef71bs85d24derg
Android Advertising ID SHA1 tt_advertising_id_sha1 Android advertising ID in SHA1 format tt_advertising_id=32f2e52e8157fcb729d799d1ca69160df2edf8974
Android Advertising ID MD5 tt_advertising_id_md5 Android advertising ID in MD5 format tt_advertising_id=2315w52e8157fcb729d799d1ca691608speofd2
IDFA tt_idfa Plain IDFA tt_idfa=771468523E3346ABAA04E207BBAF094B
IDFA SHA1 tt_idfa_sha1 IDFA in SHA1 format tt_idfa_sha1=ee5c19f8cf370b5978f4b9f33343a5e79c58df9a
IDFA MD5 tt_idfa_md5 IDFA in MD5 format tt_idfa_md5=bb1e0285fbb97ba83fdb4e72514d62f5
ad_platform tt_ad_platform iOS 14.5+ users (in_app/m_web) tt_ad_platform=1 Mandatory
att tt_att iOS 14.5+ ATT Consent (1/0) tt_att=1 Mandatory
att_time tt_att_time Unix timestamp for IDFA consent tt_att_time=1617798029
att_duration tt_att_duration Seconds to respond to ATT prompt tt_att_duration=25
att_detail tt_att_detail ATT authorization status tt_att_detail=Authorization

© 2026 Taptica Ltd. | Performance Division of Nexxen

Retrieved from "https://wiki.taptica.com/index.php?title=Keys_full_list&oldid=721"
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