Advertiser integration

Revision as of 10:24, 20 August 2017

Advertiser Tracking

Taptica works as a mediation layer between advertisers and publishers. We need to be prompt by the advertiser whenever conversion take place and notified the publisher that conversion was close. this section refer to the post back Taptica need to get from the advertiser in order to close conversion.

Conversion Post back

   • LSR   - Used for tracking conversions with third party tracking system such as TUNE, Appsflyer, Kochava Adjust and many more system Taptica is integrated with .

Event Post Back

   • Aff_goal - Used for tracking post-install events , goals, when a user makes a certain action in the application such as tutorial compilation, Faceebook connect, in-app purchase and so on.

Conversion Post Back

Tracking With Third Party System

As mention above there are many tracking solution in the market as TUNE, Appsflyer, Kochava Adjust...and many more. Each one of them implement the tracking logic a bit different but at the end in all cases Taptica expects to get S2S postback upon conversion.

For iOS:

http://tracking.taptica.com/aff_lsr?tt_cid={tt_cid}&tt_adv_id=XYZ&tt_adv_sub={tt_adv_sub}&tt_time={tt_time}&tt_idfa={user_idfa}&tt_appid={store_appid}

For Android:

http://tracking.taptica.com/aff_lsr?tt_cid={tt_cid}&tt_adv_id=XYZ&tt_adv_sub={tt_adv_sub}&tt_time={tt_time}&tt_imei={user_imei}&tt_advertising_id={user_advertising_id}&tt_android_id={user_android_id}&tt_appid={store_appid}

Taptica Keys

For example This post back link contain plain IDFA and Mac Address in md5.

http://tracking.taptica.com/aff_lsr?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_adv_id=123456&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time=2013-03-27 23:30:35.356&tt_idfa=771468523E3346ABAA04E207BBAF094B&tt_mac_md5=80efe2256d548c85ca2f2d18de241a80

Event Post back

In addition to the conversion tracking Taptica support events notifications as Facebook connect and Purchase. Those events should be fired form the advertiser / third party tracking system upon user action. The events assist Taptica to improve traffic sources and provide the advertisers beneficial users.

Taptica Keys

For Example

http://tracking.taptica.com/aff_goal?tt_cid={tt_cid}&tt_adv_id=xyz&tt_goal=x&tt_adv_sub={tt_adv_sub}&tt_time={tt_time}&amount={amount}&tt_idfa={user_idfa}&tt_advertising_id={user_advertising_id}&tt_android_id={user_android_id}&tt_imei={user_imei}

Additional parameters

Taptica encourage advertiser to give here feedback on the traffic quality she provide. by adding to the tracking link few parameters

Additional Keys

For example This tracking link show simple third party integration with affiliate ID and sub affiliate parameters.

http://tune.com/serve?action=click&publisher_id=123456&site_id=303030&offer_id=404040&ref_id={tt_cid}&aff_id={aff_id}&tt_sub_aff={tt_sub_aff}