Advertiser integration

Revision as of 19:08, 3 August 2018

Advertiser Tracking

Taptica works as a mediation layer between advertisers and publishers. We need to be prompted by the advertiser whenever a conversion takes place and notified the publisher that conversion was close. this section includes the postback Taptica expects to receive from the advertiser in order to close conversion.

Conversion (Install) PostBack

There are many tracking solution in the industry, such as TUNE, Appsflyer, Kochava Adjust...and many more systems Taptica has already been integrated with. Taptica expects to receive S2S postback upon conversion and post-install events (goals).

http://tracking.taptica.com/aff_lsr?tt_cid={tt_cid}&tt_adv_id=XYZ&tt_adv_sub={tt_adv_sub}&tt_time={unix_time}&tt_idfa={user_idfa}&tt_advertising_id={user_GAID}&tt_appid={store_appid}

Taptica Keys

For example This post back link contains plain IDFA and Mac Address in md5.

http://tracking.taptica.com/aff_lsr?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_adv_id=123456&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time= 1503224984&tt_idfa=771468523E3346ABAA04E207BBAF094B&tt_mac_md5=80efe2256d548c85ca2f2d18de241a80

Post-Install Event Post back

In addition to the conversion tracking Taptica supports events notifications such as Facebook connect and Purchase.
Those events should be fired from the advertiser / third party tracking system upon user action.

http://tracking.taptica.com/aff_goal?tt_cid={tt_cid}&tt_adv_id=XYZ&tt_goal={1-4}&tt_adv_sub={tt_adv_sub}&tt_time={Unix_time}&amount={Purchase_amount}&tt_idfa={IDFA}&tt_advertising_id={GAID}

Taptica Keys

For Example

http://tracking.taptica.com/aff_goal?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_adv_id=22322&tt_goal=4&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time=1503224984&amount=3&tt_idfa=&tt_advertising_id=

Additional parameters to the advertiser tracking link

Advertisers are encouraged to provide feedbacks on our traffic quality.
By adding to the tracking link the below parameters, our account managers will be able to better optimize the traffic sources

Additional Keys

For example

http://tune.com/serve?action=click&publisher_id=123456&site_id=303030&offer_id=404040&ref_id={tt_cid}&aff_id={aff_id}&tt_sub_aff={tt_sub_aff}

Taptica Advertiser API integration

Taptica is integrated with Axonite as our campaign automation platform.

provided your api solution has been integrated with Axonite - Taptica we'll need only the api credentials, otherwise, please provided your api documentations and credentials.