Keys full list
From wiki.taptica.com
Taptica Keys full list
| Parameter Name | Macro/Key | Description | Example | Comments |
| Click ID | tt_cid | Taptica internal unique click id | tt_cid=21cb2c997ccb4e3cb1bae8899cfb0586 | |
| Advertiser ID | tt_adv_id | Taptica advertiser ID | tt_adv_id=950 | |
| Offer id | offer id | Tatica Offer ID | offer id=2041810 | |
| Affiliate id | aff_id | Taptica affiliate ID | aff_id=3665690 | |
| Publisher sub affiliate | tt_sub_aff | Publisher sub affiliate | tt_sub_aff=9a52s3 | |
| Publisher impression id | tt_aff_impid | Publisher impression id | tt_aff_impid=3a24wwss59wesdae2 | |
| Publisher click id | tt_aff_clickid | Publisher click id | tt_aff_clickid=34965995swe113 | |
| Publisher Application Name | tt_app_name | The name of the specific application/site where Taptica's ads are places | tt_app_name=Candy Crush | |
| PD | pd | Free Key for affiliate data | pd=auhsbw575266 | |
| Device platform | tt_OS | Device Platform Includes the OS version | tt_OS=IOS_7.1 | |
| Device model | tt_model | The user device model | tt_model=samsung_gt_i9300_ver1_suban43/Galaxy S III/GT-I9300 | |
| Country (ISO 2) | tt_country | Country code ISO 2 | tt_country=US | |
| Country (ISO 3) | tt_country3 | Country code ISO 3 | tt_country3=USA | |
| Market app id | tt_appid | Application ID as it in Google or Appstore | tt_appid=com.taptica.freegamezone | |
| Publisher source | tt_app_name | reflect the source of the traffic | tt_app_name=com.taptica.freegamezone Or tt_app_name=cnn.com | only in special cases. |
| User IP | tt_ip | The user IP | tt_ip=71.105.80.242 | |
| Creative ID | tt_bannerid | Taptica internal creative id | tt_bannerid=172028 | |
| Time | tt_time | Transaction Time | tt_time=1417480200 | |
| Time | tt_unixtime | conversion time - in unix format | tt_time=2014-06-09 04:19:14,413 | |
| Offer Revenue | tt_revenue | Offer Revenue | tt_revenue=1.2 | Only for Advertiser |
| Publisher payout | tt_payout | Publisher Pay out | tt_payout=1 | Only for publishers |
| IMEI | tt_imei | Use for send Taptica Plain IMEI or when you don’t know what is the format of IMEI you have. | tt_imei=86453214567892 | |
| IMEI SHA1 | tt_imei_sha1 | Use for send Taptica IMEI in SHA1 format | tt_imei_sha1=35eb6d1fc48b502e239b6449e9df534e415cad95 | |
| IMEI MD5 | tt_imei_md5 | Use for send Taptica IMEI in MD5 format | tt_imei_md5=946cc1baf8bcaec827bb1828cc6d9a94 | |
| Android ID | tt_android_id | Use for send Taptica Plain Android ID or when you don’t know what is the format of Android ID you have. | tt_android_id=3ee0149b4ccef71b | |
| Android ID SHA1 | tt_android_id_sha1 | Use for send Taptica Android ID in SHA1 format | tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4 | |
| Android ID MD5 | tt_android_id_md5 | Use for send Taptica Android ID in MD5 format | tt_android_id_md5=155551c45efa667f9b470629ae9c0365 | |
| Android Advertising ID | tt_advertising_id | Use for send Taptica Android advertising plain ID | tt_advertising_id=3ee0149b4ccef71bs85d24derg | |
| Android Advertising ID SHA1 | tt_advertising_id_sha1 | Use for send Taptica Android advertising ID in SHA1 format | tt_advertising_id=32f2e52e8157fcb729d799d1ca69160df2edf8974 | |
| Android Advertising ID MD5 | tt_advertising_id_md5 | Use for send Taptica Android advertising ID in MD5 format | tt_advertising_id=2315w52e8157fcb729d799d1ca691608speofd2 | |
| Mac Address | tt_mac | Use for send Taptica Plain Mac Address or when you don’t know what is the format of the Mac Address you have. (upper case with colon) | tt_mac=44:2A:60:G5:GE:G5 | |
| Mac Address SHA1 | tt_imei_sha1 | Use for send Taptica Mac Address in SHA1 format (upper case with colon) | tt_mac_sha1=fa6bb084ae52461328eb9f06039be222ef287246 | |
| Mac Address MD5 | tt_mac_md5 | Use for send Taptica Mac Address in MD5 format (upper case with colon) | tt_mac_md5=80efe2256d548c85ca2f2d18de241a80 | |
| IDFA | tt_idfa | Use for send Taptica Plain IDFA or when you don’t know what is the format of IDFA you have. | tt_idfa=771468523E3346ABAA04E207BBAF094B | |
| IDFA SHA1 | tt_idfa_sha1 | Use for send Taptica IDFA in SHA1 format | tt_idfa_sha1=ee5c19f8cf370b5978f4b9f33343a5e79c58df9a | |
| IDFA MD5 | tt_idfa_md5 | Use for send Taptica IDFA in MD5 format | tt_idfa_md5=bb1e0285fbb97ba83fdb4e72514d62f5 | |
| UDID | tt_udid | Use for send Taptica Plain UDID or when you don’t know what is the format of UDID you have. | tt_udid=dc1816eac806878e8d1d5a8ee9406a3f71452c80 | |
| UDID SHA1 | tt_udid_sha1 | Use for send Taptica UDID in SHA1 format | tt_udid_sha1=1ddfad5e4377b8694b5fea2a4c4556e2add9605b | |
| UDID MD5 | tt_udid_md5 | Use for send Taptica IMEI in MD5 format | tt_udid_md5=20fbe500c99939adabb4d06600eb4ee7 |
