Banner sizes
Taptica supports 2 different integration methods for publishers and advertisers, direct links and API. Both cases support predefined set of banners sizes.
Supported Banner Sizes and Regulations
Taptica adhere to the Coalition for Better Ads standards. We do not accept any of the formats detailed here: https://www.betterads.org/standards/
Creative provided by Taptica account managers and API feed are to be integrated within mobile apps/webapps in a non-intrusive manner to the user experience.
When running interstitial ads there should be a break in content experience – User navigating to and/or away from content.
All interstitial ads are to have a close button which must be present for all ad experiences or ad units that interrupt or partially obstruct the publisher content experience.
Interstitial close button or cancel button must be on the top right corner of the ad and must include an “X” image of minimum size 50x50 dp. The close button must be available from the start of the
ad experience.
| Size | Type |
| 88X31 | Banner |
| 216X36 | Banner |
| 216X54 | Banner |
| 300X50 | Banner |
| 320X50 | Banner |
| 468X60 | Banner |
| 480X50 | Banner |
| 640X100 | Banner |
| 728X90 | Banner |
| 768X90 | Banner |
| 1024X90 | Banner |
| 300X250 | Banner & interstitial |
| 320X480 | interstitial |
| 480X320 | interstitial |
| 160X600 | Banner |
| 120X600 | Banner |
| 250X350 | Banner |
| 640X960 | interstitial |
| 960X640 | interstitial |
| 720X1280 | interstitial |
| 1024X768 | interstitial |
| 1200X627 | Banner |
| 768X1024 | interstitial |
| 1024X500 | Banner & interstitial |
Native Ads
Taptica native ads contains the following assets:
| Asset | Details |
| Image | 1200X627 |
| Icon | 80X80 |
| Application Name | Official name |
| Application Description | Short Description |
| Application rating | application rating as it in the store |
| CTA | Call To action (download now) |
Video Ads
Taptica video contains the following assets</br>
File Size : 4 Megabits </br> Format Required: mp4</br> Video files are to be implemented with autoplay and sound disabled</br>
Host Initiated Video Auto Play</br>
1. Max duration: 15 seconds.</br> 2. Max File size: 1.1 Mb.</br> 3. File quality: Recommended 24 fps minimum.</br>
User Initiated video Play 1. Recommended duration: Unlimited.</br> 2. File quality: Recommended 24 fps minimum.</br>
| video resolution |
| 480X320 |
| 1024X768 |
