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Advertiser Tracking
Taptica work as mediation layer between the advertisers and the publisher. We need to be prompt by the advertiser whenever conversion take place and notified the publisher that conversion was close. this section refer to the post back Taptica need to get from the advertiser in order to close conversion.
Mainly Taptica support two type of post backs:
• LSR - Use for tracking conversion with third party tracking system like Mobile App Tracking, Adx, Appsflyer, Kochava MdotM...
• Aff_U - Use for tracking conversion without third party tracking system. the user is redirect directly to the market ( Google Paly or Appstore)
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Tracking With Third Party System
As mention above there are many teaking sulotion in the market and each one of them have diffent device parameters per application. The basic tracking link is:
on tope of it there are unique device parameters that send to the traking system upon click and need to be send back to us upon convertion:
Taptica Keys
| Parameter | Name In Request | Description | Example | Daynamic? |
| Click ID | tt_cid | Taptica Internal unique click ID which was sent on the click URL | tt_cid=2ab818fe8e574f41838780cb2f6230da | Yes |
| Advertiser ID | tt_adv_id | Taptica internal unique advertiser id. | tt_adv_id=123456 | No |
| Advertiser click ID | tt_adv_sub | The advertiser unique conversion ID | tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895 | Yes |
| Conversion Time | tt_time | The converstion time, format "yyyy-MM-dd HH:mm:ss.fff" encoded as UTF-8 | tt_time=2013-03-27 23:30:35.356 | Yes |
| Plain IMEI | tt_imei | Use for send Taptica Plain IMEI or when you don’t know what is the format of IMEI you have. | tt_imei=86453214567892 | Yes |
| Mac Address | tt_deviceid4 | The Android/iOS device mac address | tt_deviceid4=44:2A:60:G5:GE:G5 | Yes |
| IP Address | i | Client IP Address | i=84.103.57.1 | Yes |
| Localization | loc | The localization (Language & Country) that is currently chosen for the device ,following the standards of ISO 639-1,ISO 3166-1. | loc=en_GB | No |
| Network type | nt | The type of network the device is currently connected to ("wifi" or "carrier") | nt=carrier | No, |
| Marital status | marital | Marital status of the user. options are: "single", "divorced", "engaged", "relationship", or "swinger" | marital=single | No |
| Income | income | Annual income (in USD) , e.g. 10000. | income=10000 | No |
| Interests | interests | a comma separated list of keywords denoting user's area of interests. | interests=cars,sports,F1,stocks | No |
| Education | edu | Education level of the user ("UG" or "PG") | edu=UG | No |
| Resolution | r | Resolution of the ad request | r=320x50 | Yes |
| Ad Type | t | Ad type - Text (1), Banner (2), Html (3), All (0), Video (5) | t=2 | Yes |
| Gender | gender | Gender, Male, Female, All | gender=male | No |
| Age | age | Age of the user | age=27 | No |
| Date Of Birth | dob | User's Date of birth(Format: yyyyMMdd) | dob=19820211 | No |
| Latitude | lat | Location by latitudes lines | lat=40.714353 | No |
| Longitude | lon | Location by longitude lines | lon=-74.005973 | No |
| Response Type | rt | JSON=0, XML=1, XHTML=2, types of response | rt=0 | No |
| Category Name | cat | Specified the offer category (spaces should be replace with %20) | cat=Games,Travel%20and%20Local, | No |
