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Advertiser Tracking
Taptica work as mediation layer between the advertisers and the publisher. We need to be prompt by the advertiser whenever conversion take place and notified the publisher that conversion was close. this section refer to the post back Taptica need to get from the advertiser in order to close conversion.
Mainly Taptica support two type of post backs:
• LSR - Use for tracking conversion with third party tracking system like Mobile App Tracking, Adx, Appsflyer, Kochava MdotM...
• Aff_U - Use for tracking conversion without third party tracking system. the user is redirect directly to the market ( Google Paly or Appstore)
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Tracking With Third Party System
As mention above there are many teaking sulotion in the market and each one of them have diffent device parameters per application. The basic tracking link is:
on tope of it there are unique device parameters that send to the traking system upon click and need to be send back to us upon convertion:
Taptica Keys
| Parameter | Name In Request | Description | Example | Daynamic? |
| Click ID | tt_cid | Taptica Internal unique click ID which was sent on the click URL | tt_cid=2ab818fe8e574f41838780cb2f6230da | Yes |
| Advertiser ID | tt_adv_id | Taptica internal unique advertiser id. | tt_adv_id=123456 | No |
| Advertiser Click ID | tt_adv_sub | The advertiser unique conversion ID | tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895 | Yes |
| Conversion Time | tt_time | The converstion time, format "yyyy-MM-dd HH:mm:ss.fff" encoded as UTF-8 | tt_time=2013-03-27 23:30:35.356 | Yes |
| IMEI | tt_imei | Use for send Taptica Plain IMEI or when you don’t know what is the format of IMEI you have. | tt_imei=86453214567892 | Yes |
| IMEI SHA1 | tt_imei_sha1 | Use for send Taptica IMEI in SHA1 format | tt_imei_sha1=35eb6d1fc48b502e239b6449e9df534e415cad95 | Yes |
| IMEI MD5 | tt_imei_md5 | Use for send Taptica IMEI in MD5 format | tt_imei_md5=946cc1baf8bcaec827bb1828cc6d9a94 | Yes |
| Android ID | tt_android_id | Use for send Taptica Plain Android ID or when you don’t know what is the format of Android ID you have. | tt_android_id=3ee0149b4ccef71b | Yes |
| Android ID SHA1 | tt_android_id_sha1 | Use for send Taptica Android ID in SHA1 format | tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4 | Yes |
| Android ID MD5 | tt_android_id_md5 | Use for send Taptica Android ID in MD5 format | tt_android_id_md5=155551c45efa667f9b470629ae9c0365 | Yes |
| Mac Address | tt_mac | Use for send Taptica Plain Mac Address or when you don’t know what is the format of the Mac Address you have. (upper case with colon) | tt_mac=44:2A:60:G5:GE:G5 | Yes |
| IMEI SHA1 | tt_mac_sha1 | Use for send Taptica Mac Address in SHA1 format (upper case with colon) | tt_mac_sha1=fa6bb084ae52461328eb9f06039be222ef287246 | Yes |
| Mac Address SHA1 | tt_imei_sha1 | Use for send Taptica IMEI in SHA1 format | tt_deviceid4=44:2A:60:G5:GE:G5 | Yes |
| Mac Address MD5 | tt_mac_md5 | Use for send Taptica Mac Address in MD5 format (upper case with colon) | tt_mac_md5=80efe2256d548c85ca2f2d18de241a80 | Yes |
| IDFA | tt_idfa | Use for send Taptica Plain IDFA or when you don’t know what is the format of IDFA you have. | tt_idfa=771468523E3346ABAA04E207BBAF094B | Yes |
| IDFA SHA1 | tt_idfa_sha1 | Use for send Taptica IDFA in SHA1 format | tt_idfa_sha1=ee5c19f8cf370b5978f4b9f33343a5e79c58df9a | Yes |
| IDFA MD5 | tt_idfa_md5 | Use for send Taptica IDFA in MD5 format | tt_idfa_md5=bb1e0285fbb97ba83fdb4e72514d62f5 | Yes |
| UDID | tt_udid | Use for send Taptica Plain UDID or when you don’t know what is the format of UDID you have. | tt_udid=dc1816eac806878e8d1d5a8ee9406a3f71452c80 | Yes |
| UDID SHA1 | tt_udid_sha1 | Use for send Taptica UDID in SHA1 format | tt_udid_sha1=1ddfad5e4377b8694b5fea2a4c4556e2add9605b | Yes |
| UDID MD5 | tt_udid_md5 | Use for send Taptica IMEI in MD5 format | tt_udid_md5=20fbe500c99939adabb4d06600eb4ee7 | No |
For example This post back link contain plain IDFA and Mac Address in md5.
http://tracking.taptica.com/aff_lsr?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_adv_id=123456&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time=2013-03-27 23:30:35.356&tt_idfa=771468523E3346ABAA04E207BBAF094B&tt_mac_md5=80efe2256d548c85ca2f2d18de241a80
