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Advertiser Tracking
Taptica work as mediation layer between the advertisers and the publisher. We need to be prompt by the advertiser whenever conversion take place and notified the publisher that conversion was close. this section refer to the post back Taptica need to get from the advertiser in order to close conversion.
Mainly Taptica support two type of post backs:
• LSR - Use for tracking conversion with third party tracking system like Mobile App Tracking, Adx, Appsflyer, Kochava MdotM...
• Aff_U - Use for tracking conversion without third party tracking system. the user is redirect directly to the market ( Google Paly or Appstore)
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Tracking With Third Party System
As mention above there are many tracking solution in the market as AD-X, Mobile App Tracking, Appsflyer, Kochava and many more. Each one of them implement the tracking logic a bit different but at the end in all cases Taptica expect to get S2S post back upon conversion.
The basic tracking link is:
on top of it there are unique device parameters that send to the tracking system upon click and need to be send back to us upon conversion:
Taptica Keys
| Parameter | Name In Request | Description | Example | Daynamic? |
| Click ID | tt_cid | Taptica Internal unique click ID which was sent on the click URL | tt_cid=2ab818fe8e574f41838780cb2f6230da | Yes |
| Advertiser ID | tt_adv_id | Taptica internal unique advertiser id. | tt_adv_id=123456 | No |
| Advertiser Click ID | tt_adv_sub | The advertiser unique conversion ID | tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895 | Yes |
| Conversion Time | tt_time | The conversion time, format "yyyy-MM-dd HH:mm:ss.fff" encoded as UTF-8 | tt_time=2013-03-27 23:30:35.356 | Yes |
| IMEI | tt_imei | Use for send Taptica Plain IMEI or when you don’t know what is the format of IMEI you have. | tt_imei=86453214567892 | Yes |
| IMEI SHA1 | tt_imei_sha1 | Use for send Taptica IMEI in SHA1 format | tt_imei_sha1=35eb6d1fc48b502e239b6449e9df534e415cad95 | Yes |
| IMEI MD5 | tt_imei_md5 | Use for send Taptica IMEI in MD5 format | tt_imei_md5=946cc1baf8bcaec827bb1828cc6d9a94 | Yes |
| Android ID | tt_android_id | Use for send Taptica Plain Android ID or when you don’t know what is the format of Android ID you have. | tt_android_id=3ee0149b4ccef71b | Yes |
| Android ID SHA1 | tt_android_id_sha1 | Use for send Taptica Android ID in SHA1 format | tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4 | Yes |
| Android ID MD5 | tt_android_id_md5 | Use for send Taptica Android ID in MD5 format | tt_android_id_md5=155551c45efa667f9b470629ae9c0365 | Yes |
| Mac Address | tt_mac | Use for send Taptica Plain Mac Address or when you don’t know what is the format of the Mac Address you have. (upper case with colon) | tt_mac=44:2A:60:G5:GE:G5 | Yes |
| Mac Address SHA1 | tt_imei_sha1 | Use for send Taptica Mac Address in SHA1 format (upper case with colon) | tt_mac_sha1=fa6bb084ae52461328eb9f06039be222ef287246 | Yes |
| Mac Address MD5 | tt_mac_md5 | Use for send Taptica Mac Address in MD5 format (upper case with colon) | tt_mac_md5=80efe2256d548c85ca2f2d18de241a80 | Yes |
| IDFA | tt_idfa | Use for send Taptica Plain IDFA or when you don’t know what is the format of IDFA you have. | tt_idfa=771468523E3346ABAA04E207BBAF094B | Yes |
| IDFA SHA1 | tt_idfa_sha1 | Use for send Taptica IDFA in SHA1 format | tt_idfa_sha1=ee5c19f8cf370b5978f4b9f33343a5e79c58df9a | Yes |
| IDFA MD5 | tt_idfa_md5 | Use for send Taptica IDFA in MD5 format | tt_idfa_md5=bb1e0285fbb97ba83fdb4e72514d62f5 | Yes |
| UDID | tt_udid | Use for send Taptica Plain UDID or when you don’t know what is the format of UDID you have. | tt_udid=dc1816eac806878e8d1d5a8ee9406a3f71452c80 | Yes |
| UDID SHA1 | tt_udid_sha1 | Use for send Taptica UDID in SHA1 format | tt_udid_sha1=1ddfad5e4377b8694b5fea2a4c4556e2add9605b | Yes |
| UDID MD5 | tt_udid_md5 | Use for send Taptica IMEI in MD5 format | tt_udid_md5=20fbe500c99939adabb4d06600eb4ee7 | No |
For example This post back link contain plain IDFA and Mac Address in md5.
http://tracking.taptica.com/aff_lsr?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_adv_id=123456&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time=2013-03-27 23:30:35.356&tt_idfa=771468523E3346ABAA04E207BBAF094B&tt_mac_md5=80efe2256d548c85ca2f2d18de241a80
Tracking Without Third Party System
Some of the advertisers are not using third party Tracking system and they are redirect the user directly to the store. Once the user download and open the application they notify to publisher (Taptica) that conversion toke place. The basic post back link is:
In addition to the basic post back link the advertiser send the device unique parameters so Taptica will match the conversion to the traffic source:
Taptica Keys
| Parameter | Name In Request | Description | Example | Daynamic? |
| Click ID | tt_cid | Taptica Internal unique click ID which was sent on the click URL | tt_cid=2ab818fe8e574f41838780cb2f6230da | Yes |
| Application ID | tt_appid | the application id as it appears in Google play or App store | tt_appid=440045374 (for iOS)/ tt_appid=com.king.candycrushsaga (for Android) | Yes |
| Advertiser ID | tt_adv_id | Taptica internal unique advertiser id. | tt_adv_id=123456 | No |
| Advertiser Click ID | tt_adv_sub | The advertiser unique conversion ID | tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895 | Yes |
| Conversion Time | tt_time | The conversion time, format "yyyy-MM-dd HH:mm:ss.fff" encoded as UTF-8 | tt_time=2013-03-27 23:30:35.356 | Yes |
| IMEI | tt_imei | Use for send Taptica Plain IMEI or when you don’t know what is the format of IMEI you have. | tt_imei=86453214567892 | Yes |
| IMEI SHA1 | tt_imei_sha1 | Use for send Taptica IMEI in SHA1 format | tt_imei_sha1=35eb6d1fc48b502e239b6449e9df534e415cad95 | Yes |
| IMEI MD5 | tt_imei_md5 | Use for send Taptica IMEI in MD5 format | tt_imei_md5=946cc1baf8bcaec827bb1828cc6d9a94 | Yes |
| Android ID | tt_android_id | Use for send Taptica Plain Android ID or when you don’t know what is the format of Android ID you have. | tt_android_id=3ee0149b4ccef71b | Yes |
| Android ID SHA1 | tt_android_id_sha1 | Use for send Taptica Android ID in SHA1 format | tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4 | Yes |
| Android ID MD5 | tt_android_id_md5 | Use for send Taptica Android ID in MD5 format | tt_android_id_md5=155551c45efa667f9b470629ae9c0365 | Yes |
| Mac Address | tt_mac | Use for send Taptica Plain Mac Address or when you don’t know what is the format of the Mac Address you have. (upper case with colon) | tt_mac=44:2A:60:G5:GE:G5 | Yes |
| Mac Address SHA1 | tt_imei_sha1 | Use for send Taptica Mac Address in SHA1 format (upper case with colon) | tt_mac_sha1=fa6bb084ae52461328eb9f06039be222ef287246 | Yes |
| Mac Address MD5 | tt_mac_md5 | Use for send Taptica Mac Address in MD5 format (upper case with colon) | tt_mac_md5=80efe2256d548c85ca2f2d18de241a80 | Yes |
| IDFA | tt_idfa | Use for send Taptica Plain IDFA or when you don’t know what is the format of IDFA you have. | tt_idfa=771468523E3346ABAA04E207BBAF094B | Yes |
| IDFA SHA1 | tt_idfa_sha1 | Use for send Taptica IDFA in SHA1 format | tt_idfa_sha1=ee5c19f8cf370b5978f4b9f33343a5e79c58df9a | Yes |
| IDFA MD5 | tt_idfa_md5 | Use for send Taptica IDFA in MD5 format | tt_idfa_md5=bb1e0285fbb97ba83fdb4e72514d62f5 | Yes |
| UDID | tt_udid | Use for send Taptica Plain UDID or when you don’t know what is the format of UDID you have. | tt_udid=dc1816eac806878e8d1d5a8ee9406a3f71452c80 | Yes |
| UDID SHA1 | tt_udid_sha1 | Use for send Taptica UDID in SHA1 format | tt_udid_sha1=1ddfad5e4377b8694b5fea2a4c4556e2add9605b | Yes |
| UDID MD5 | tt_udid_md5 | Use for send Taptica IMEI in MD5 format | tt_udid_md5=20fbe500c99939adabb4d06600eb4ee7 | No |
For example This post back link contain plain IDFA and Mac Address in md5.
http://tracking.taptica.com/aff_u?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_appid=440045374&tt_adv_id=123456&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time=2013-03-27 23:30:35.356&tt_idfa=771468523E3346ABAA04E207BBAF094B&tt_mac_md5=80efe2256d548c85ca2f2d18de241a80
Additional parameters
Taptica encourage advertiser to give here feedback on the traffic quality she provide. by adding to the tracking link few parameters
Additional Keys
| Parameter | Name In Request | Description | Example | Daynamic? |
| Affiliate ID | aff_id | Taptica Internal unique affiliate ID | aff_id=3123432 | Yes |
| Sub affiliate ID | tt_sub_aff | indicate the sub affiliate id as it at the affiliate system. | tt_sub_aff=1876287ans | Yes |
For example This tracking link show simple third party integration with affiliate ID and sub affiliate parameters.
Event Post back
in addition to the conversion tracking above Taptica can gets event notification
| Parameter | Name In Request | Description | Example | Daynamic? |
| Click ID | tt_cid | Taptica Internal unique click ID which was sent on the click URL | tt_cid=2ab818fe8e574f41838780cb2f6230da | Yes |
| Advertiser ID | tt_adv_id | Taptica internal unique advertiser id. | tt_adv_id=123456 | No |
| Advertiser Click ID | tt_adv_sub | The advertiser unique conversion ID | tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895 | Yes |
| Event ID (Goal id) | tt_goal | Taptica unique identifier | tt_goal=7895 | NO |
