Keys full list
From wiki.taptica.com
Taptica Keys full list
| Parameter Name | Macro/Key | Description | Example | Comments |
| Click ID | tt_cid | Taptica internal unique click id | tt_cid=21cb2c997ccb4e3cb1bae8899cfb0586 | |
| Advertiser ID | tt_adv_id | Taptica advertiser ID | tt_adv_id=950 | |
| Offer id | offer_id | Taptica Offer ID | offer_id=2041810 | |
| Affiliate id | aff_id | Taptica affiliate ID | aff_id=3665690 | |
| Publisher sub affiliate | tt_sub_aff | Publisher sub affiliate | tt_sub_aff=9a52s3 | |
| Publisher impression id | tt_aff_impid | Publisher impression id | tt_aff_impid=3a24wwss59wesdae2 | |
| Publisher click id | tt_aff_clickid | Publisher click id | tt_aff_clickid=34965995swe113 | |
| PD | pd | Free Key for affiliate data | pd=auhsbw575266 | |
| Device platform | tt_OS | Device Platform Includes the OS version | tt_OS=IOS_7.1 | |
| Device model | tt_model | The user device model | tt_model=samsung_gt_i9300_ver1_suban43/Galaxy S III/GT-I9300 | |
| Country (ISO 2) | tt_country | Country code ISO 2 | tt_country=US | |
| Country (ISO 3) | tt_country3 | Country code ISO 3 | tt_country3=USA | |
| Market app id | tt_appid | Application ID as it in Google or Appstore | tt_appid=com.taptica.freegamezone | |
| Publisher source | tt_aff_bundleid | The source of the traffic app store bundle id | tt_aff_bundleid=id553834731 | only in special cases. |
| Publisher source | tt_app_name | The source of the traffic | tt_app_name=cnn.com | only in special cases. |
| User IP | tt_ip | The user IP | tt_ip=71.105.80.242 | |
| City | tt_city | The city origin of the click | tt_city=Albany | |
| Region | tt_region | The region origin of the click | tt_region=New York | |
| Creative ID | tt_bannerid | Taptica internal creative id | tt_bannerid=172028 | |
| Time | tt_time | Transaction Time | tt_time=2014-06-09 04:19:14,413 | |
| Time | tt_unixtime | conversion time - in unix format | tt_time=1417480200 | |
| Offer Revenue | tt_revenue | Offer Revenue | tt_revenue=1.2 | Only for Advertiser |
| Publisher payout | tt_payout | Publisher Pay out | tt_payout=1 | Only for publishers |
| Android ID | tt_android_id | Use for send Taptica Plain Android ID or when you don’t know what is the format of Android ID you have. | tt_android_id=3ee0149b4ccef71b | |
| Android ID SHA1 | tt_android_id_sha1 | Use for send Taptica Android ID in SHA1 format | tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4 | |
| Android ID MD5 | tt_android_id_md5 | Use for send Taptica Android ID in MD5 format | tt_android_id_md5=155551c45efa667f9b470629ae9c0365 | |
| Android Advertising ID | tt_advertising_id | Use for send Taptica Android advertising plain ID | tt_advertising_id=3ee0149b4ccef71bs85d24derg | |
| Android Advertising ID SHA1 | tt_advertising_id_sha1 | Use for send Taptica Android advertising ID in SHA1 format | tt_advertising_id=32f2e52e8157fcb729d799d1ca69160df2edf8974 | |
| Android Advertising ID MD5 | tt_advertising_id_md5 | Use for send Taptica Android advertising ID in MD5 format | tt_advertising_id=2315w52e8157fcb729d799d1ca691608speofd2 | |
| IDFA | tt_idfa | Use for send Taptica Plain IDFA or when you don’t know what is the format of IDFA you have. | tt_idfa=771468523E3346ABAA04E207BBAF094B | |
| IDFA SHA1 | tt_idfa_sha1 | Use for send Taptica IDFA in SHA1 format | tt_idfa_sha1=ee5c19f8cf370b5978f4b9f33343a5e79c58df9a | |
| IDFA MD5 | tt_idfa_md5 | Use for send Taptica IDFA in MD5 format | tt_idfa_md5=bb1e0285fbb97ba83fdb4e72514d62f5 | |
| ad_platform | tt_ad_platform | For iOS 14.5+ users - Should be populated with in_app for in app traffic and m_web for mobile web traffic. | tt_ad_platform=1 | Mandatory |
| att | tt_att | For iOS 14.5+ users - Should be populated with 1 for users who’ve consented to IDFA and 0 for those who haven’t | tt_att=1 | Mandatory |
| att_time | tt_att_time | For iOS 14.5+ users - the unix timestamp representing when the user IDFA consented | tt_att_time=1617798029 | |
| att_duration | tt_att_duration | For iOS 14.5+ users - the time it took in seconds for the user to respond to the ATT prompt | tt_att_duration=25 | |
| att_detail | tt_att_detail | For iOS 14.5+ users - The current ATT authorization status. This should be the same value you receive from Apple | tt_att_detail=Authorization |
