Banner sizes

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Taptica supports 2 different integration methods for publishers and advertisers, direct links and API. Both cases support predefined set of banners sizes.

Supported Banner Sizes and Regulations

Taptica adhere to the Coalition for Better Ads standards. We do not accept any of the formats detailed here:

Creative provided by Taptica account managers and API feed are to be integrated within mobile apps/webapps in a non-intrusive manner to the user experience.

When running interstitial ads there should be a break in content experience – User navigating to and/or away from content.

All interstitial ads are to have a close button which must be present for all ad experiences or ad units that interrupt or partially obstruct the publisher content experience.

Interstitial close button or cancel button must be on the top right corner of the ad and must include an “X” image of minimum size 50x50 dp. The close button must be available from the start of the ad experience.

Size Type
88X31 Banner
216X36 Banner
216X54 Banner
300X50 Banner
320X50 Banner
468X60 Banner
480X50 Banner
640X100 Banner
728X90 Banner
768X90 Banner
1024X90 Banner
300X250 Banner & interstitial
320X480 interstitial
480X320 interstitial
160X600 Banner
120X600 Banner
250X350 Banner
640X960 interstitial
960X640 interstitial
720X1280 interstitial
1024X768 interstitial
1200X627 Banner
768X1024 interstitial
1024X500 Banner & interstitial

Native Ads

Taptica native ads contains the following assets:

Asset Details
Image 1200X627
Icon 80X80
Application Name Official name
Application Description Short Description
Application rating application rating as it in the store
CTA Call To action (download now)

Video Ads

Taptica video contains the following assets</br>

File Size : 4 Megabits
Format Required: mp4
Video files are to be implemented with autoplay and sound disabled</br>

Host Initiated Video Auto Play</br>

1. Max duration: 15 seconds.</br> 2. Max File size: 1.1 Mb.</br> 3. File quality: Recommended 24 fps minimum.</br>

User Initiated video Play 1. Recommended duration: Unlimited.</br> 2. File quality: Recommended 24 fps minimum.</br>

video resolution
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