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Advertiser Tracking

Taptica work as mediation layer between the advertisers and the publisher. We need to be prompt by the advertiser whenever conversion take place and notified the publisher that conversion was close. this section refer to the post back Taptica need to get from the advertiser in order to close conversion.

Mainly Taptica support two type of post backs:

• LSR - Use for tracking conversion with third party tracking system like Mobile App Tracking, Adx, Appsflyer, Kochava MdotM...

• Aff_U - Use for tracking conversion without third party tracking system. the user is redirect directly to the market ( Google Paly or Appstore)

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Tracking With Third Party System

As mention above there are many tracking solution in the market as AD-X, Mobile App Tracking, Appsflyer, Kochava and many more. Each one of them implement the tracking logic a bit different but at the end in all cases Taptica expect to get S2S post back upon conversion.

The basic tracking link is:

http://tracking.taptica.com/aff_lsr?tt_cid={tt_cid}&tt_adv_id=xyz&tt_adv_sub={tt_adv_sub}&tt_time={tt_time}

on top of it there are unique device parameters that send to the tracking system upon click and need to be send back to us upon conversion:

Taptica Keys

Parameter Name In Request Description Example Daynamic?
Click ID tt_cid Taptica Internal unique click ID which was sent on the click URL tt_cid=2ab818fe8e574f41838780cb2f6230da Yes
Advertiser ID tt_adv_id Taptica internal unique advertiser id. tt_adv_id=123456 No
Advertiser Click ID tt_adv_sub The advertiser unique conversion ID tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895 Yes
Conversion Time tt_time The conversion time, format "yyyy-MM-dd HH:mm:ss.fff" encoded as UTF-8 tt_time=2013-03-27 23:30:35.356 Yes
IMEI tt_imei Use for send Taptica Plain IMEI or when you don’t know what is the format of IMEI you have. tt_imei=86453214567892 Yes
IMEI SHA1 tt_imei_sha1 Use for send Taptica IMEI in SHA1 format tt_imei_sha1=35eb6d1fc48b502e239b6449e9df534e415cad95 Yes
IMEI MD5 tt_imei_md5 Use for send Taptica IMEI in MD5 format tt_imei_md5=946cc1baf8bcaec827bb1828cc6d9a94 Yes
Android ID tt_android_id Use for send Taptica Plain Android ID or when you don’t know what is the format of Android ID you have. tt_android_id=3ee0149b4ccef71b Yes
Android ID SHA1 tt_android_id_sha1 Use for send Taptica Android ID in SHA1 format tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4 Yes
Android ID MD5 tt_android_id_md5 Use for send Taptica Android ID in MD5 format tt_android_id_md5=155551c45efa667f9b470629ae9c0365 Yes
Mac Address tt_mac Use for send Taptica Plain Mac Address or when you don’t know what is the format of the Mac Address you have. (upper case with colon) tt_mac=44:2A:60:G5:GE:G5 Yes
Mac Address SHA1 tt_imei_sha1 Use for send Taptica Mac Address in SHA1 format (upper case with colon) tt_mac_sha1=fa6bb084ae52461328eb9f06039be222ef287246 Yes
Mac Address MD5 tt_mac_md5 Use for send Taptica Mac Address in MD5 format (upper case with colon) tt_mac_md5=80efe2256d548c85ca2f2d18de241a80 Yes
IDFA tt_idfa Use for send Taptica Plain IDFA or when you don’t know what is the format of IDFA you have. tt_idfa=771468523E3346ABAA04E207BBAF094B Yes
IDFA SHA1 tt_idfa_sha1 Use for send Taptica IDFA in SHA1 format tt_idfa_sha1=ee5c19f8cf370b5978f4b9f33343a5e79c58df9a Yes
IDFA MD5 tt_idfa_md5 Use for send Taptica IDFA in MD5 format tt_idfa_md5=bb1e0285fbb97ba83fdb4e72514d62f5 Yes
UDID tt_udid Use for send Taptica Plain UDID or when you don’t know what is the format of UDID you have. tt_udid=dc1816eac806878e8d1d5a8ee9406a3f71452c80 Yes
UDID SHA1 tt_udid_sha1 Use for send Taptica UDID in SHA1 format tt_udid_sha1=1ddfad5e4377b8694b5fea2a4c4556e2add9605b Yes
UDID MD5 tt_udid_md5 Use for send Taptica IMEI in MD5 format tt_udid_md5=20fbe500c99939adabb4d06600eb4ee7 No

For example This post back link contain plain IDFA and Mac Address in md5.

http://tracking.taptica.com/aff_lsr?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_adv_id=123456&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time=2013-03-27 23:30:35.356&tt_idfa=771468523E3346ABAA04E207BBAF094B&tt_mac_md5=80efe2256d548c85ca2f2d18de241a80

Tracking Without Third Party System

Some of the advertisers are not using third party Tracking system and they are redirect the user directly to the store. Once the user download and open the application they notify to publisher (Taptica) that conversion toke place. The basic post back link is:

http://tracking.taptica.com/aff_u?tt_cid={tt_cid}&tt_appid={store_application_id}&tt_adv_id=xyz&tt_adv_sub={tt_adv_sub}&tt_time={tt_time}

In addition to the basic post back link the advertiser send the device unique parameters so Taptica will match the conversion to the traffic source:

Taptica Keys

Parameter Name In Request Description Example Daynamic?
Click ID tt_cid Taptica Internal unique click ID which was sent on the click URL tt_cid=2ab818fe8e574f41838780cb2f6230da Yes
Application ID tt_appid the application id as it appears in Google play or App store tt_appid=440045374 (for iOS)/ tt_appid=com.king.candycrushsaga (for Android) Yes
Advertiser ID tt_adv_id Taptica internal unique advertiser id. tt_adv_id=123456 No
Advertiser Click ID tt_adv_sub The advertiser unique conversion ID tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895 Yes
Conversion Time tt_time The conversion time, format "yyyy-MM-dd HH:mm:ss.fff" encoded as UTF-8 tt_time=2013-03-27 23:30:35.356 Yes
IMEI tt_imei Use for send Taptica Plain IMEI or when you don’t know what is the format of IMEI you have. tt_imei=86453214567892 Yes
IMEI SHA1 tt_imei_sha1 Use for send Taptica IMEI in SHA1 format tt_imei_sha1=35eb6d1fc48b502e239b6449e9df534e415cad95 Yes
IMEI MD5 tt_imei_md5 Use for send Taptica IMEI in MD5 format tt_imei_md5=946cc1baf8bcaec827bb1828cc6d9a94 Yes
Android ID tt_android_id Use for send Taptica Plain Android ID or when you don’t know what is the format of Android ID you have. tt_android_id=3ee0149b4ccef71b Yes
Android ID SHA1 tt_android_id_sha1 Use for send Taptica Android ID in SHA1 format tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4 Yes
Android ID MD5 tt_android_id_md5 Use for send Taptica Android ID in MD5 format tt_android_id_md5=155551c45efa667f9b470629ae9c0365 Yes
Mac Address tt_mac Use for send Taptica Plain Mac Address or when you don’t know what is the format of the Mac Address you have. (upper case with colon) tt_mac=44:2A:60:G5:GE:G5 Yes
Mac Address SHA1 tt_imei_sha1 Use for send Taptica Mac Address in SHA1 format (upper case with colon) tt_mac_sha1=fa6bb084ae52461328eb9f06039be222ef287246 Yes
Mac Address MD5 tt_mac_md5 Use for send Taptica Mac Address in MD5 format (upper case with colon) tt_mac_md5=80efe2256d548c85ca2f2d18de241a80 Yes
IDFA tt_idfa Use for send Taptica Plain IDFA or when you don’t know what is the format of IDFA you have. tt_idfa=771468523E3346ABAA04E207BBAF094B Yes
IDFA SHA1 tt_idfa_sha1 Use for send Taptica IDFA in SHA1 format tt_idfa_sha1=ee5c19f8cf370b5978f4b9f33343a5e79c58df9a Yes
IDFA MD5 tt_idfa_md5 Use for send Taptica IDFA in MD5 format tt_idfa_md5=bb1e0285fbb97ba83fdb4e72514d62f5 Yes
UDID tt_udid Use for send Taptica Plain UDID or when you don’t know what is the format of UDID you have. tt_udid=dc1816eac806878e8d1d5a8ee9406a3f71452c80 Yes
UDID SHA1 tt_udid_sha1 Use for send Taptica UDID in SHA1 format tt_udid_sha1=1ddfad5e4377b8694b5fea2a4c4556e2add9605b Yes
UDID MD5 tt_udid_md5 Use for send Taptica IMEI in MD5 format tt_udid_md5=20fbe500c99939adabb4d06600eb4ee7 No

For example This post back link contain plain IDFA and Mac Address in md5.

http://tracking.taptica.com/aff_u?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_appid=440045374&tt_adv_id=123456&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time=2013-03-27 23:30:35.356&tt_idfa=771468523E3346ABAA04E207BBAF094B&tt_mac_md5=80efe2256d548c85ca2f2d18de241a80


Additional parameters

Taptica encourage advertiser to give here feedback on the traffic quality she provide. by adding to the tracking link few parameters


Additional Keys

Parameter Name In Request Description Example Daynamic?
Affiliate ID aff_id Taptica Internal unique affiliate ID aff_id=3123432 Yes
Sub affiliate ID tt_sub_aff indicate the sub affiliate id as it at the affiliate system. tt_sub_aff=1876287ans Yes

For example This tracking link show simple third party integration with affiliate ID and sub affiliate parameters.

http://hastrk1.com/serve?action=click&publisher_id=123456&site_id=303030&offer_id=404040&ref_id={tt_cid}&aff_id={aff_id}&tt_sub_aff={tt_sub_aff}

Event Post back

In addition to the conversion tracking above Taptica support event notifications as Facebook connect and Purchase. those events should be fires form the advertiser / third party tracking system


Taptica Keys

Parameter Name In Request Description Example Daynamic?
Click ID tt_cid Taptica Internal unique click ID which was sent on the click URL tt_cid=2ab818fe8e574f41838780cb2f6230da Yes
Advertiser ID tt_adv_id Taptica internal unique advertiser id. tt_adv_id=123456 No
Advertiser Click ID tt_adv_sub The advertiser unique conversion ID tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895 Yes
Event ID (Goal id) tt_goal Taptica unique identifier tt_goal=7895 NO
Event Time tt_time Event Time "yyyy-MM-dd HH:mm:ss.fff" encoded as UTF-8 tt_time=2012-08-24 16:26:13.000 Yes

http://tracking.taptica.com/aff_goal?tt_cid={tt_cid}&tt_adv_id=xyz&tt_goal=x&tt_adv_sub={tt_adv_sub}&tt_time={tt_time}&amount={amount}

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