Advertiser integration

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Advertiser Tracking

Taptica works as a mediation layer between advertisers and publishers. We need to be prompted by the advertiser whenever a conversion takes place and notified the publisher that conversion was close. this section includes the postback Taptica expects to receive from the advertiser in order to close conversion.

Conversion (Install) PostBack

There are many tracking solution in the industry, such as TUNE, Appsflyer, Kochava Adjust...and many more systems Taptica has already been integrated with. Taptica expects to receive S2S postback upon conversion and post-install events (goals).


http://tracking.taptica.com/aff_lsr?tt_cid={tt_cid}&tt_adv_id=XYZ&tt_adv_sub={tt_adv_sub}&tt_time={unix_time}&tt_idfa={user_idfa}&tt_advertising_id={user_GAID}&tt_appid={store_appid}



Taptica Keys

Parameter Name In Request Description Example Dynamic
Click ID tt_cid Taptica Internal unique click ID which was sent on the click URL tt_cid=2ab818fe8e574f41838780cb2f6230da Yes
Advertiser ID tt_adv_id Taptica internal unique advertiser id. will be provided to the advertiser in the integration process. tt_adv_id=123456 No
Advertiser Click ID tt_adv_sub The advertiser unique conversion ID tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895 Yes
Conversion Time tt_time The conversion time, format "yyyy-MM-dd HH:mm:ss.fff" encoded as UTF-8 tt_time=2013-03-27 23:30:35.356 Yes
IMEI tt_imei Use for send Taptica Plain IMEI or when you don’t know what is the format of IMEI you have. tt_imei=86453214567892 Yes
IMEI SHA1 tt_imei_sha1 Use for send Taptica IMEI in SHA1 format tt_imei_sha1=35eb6d1fc48b502e239b6449e9df534e415cad95 Yes
IMEI MD5 tt_imei_md5 Use for send Taptica IMEI in MD5 format tt_imei_md5=946cc1baf8bcaec827bb1828cc6d9a94 Yes
Android ID tt_android_id Use for send Taptica Plain Android ID or when you don’t know what is the format of Android ID you have. tt_android_id=3ee0149b4ccef71b Yes
Android ID SHA1 tt_android_id_sha1 Use for send Taptica Android ID in SHA1 format tt_android_id_sha1=4f2e52e8157fcb729d799d1ca69160df2edf0cd4 Yes
Android ID MD5 tt_android_id_md5 Use for send Taptica Android ID in MD5 format tt_android_id_md5=155551c45efa667f9b470629ae9c0365 Yes
Android Advertising ID tt_advertising_id Use for send Taptica Android advertising plain ID tt_advertising_id=3ee0149b4ccef71bs85d24derg Yes
Android Advertising ID SHA1 tt_advertising_id_sha1 Use for send Taptica Android advertising ID in SHA1 format tt_advertising_id=32f2e52e8157fcb729d799d1ca69160df2edf8974 Yes
Android Advertising ID MD5 tt_advertising_id_md5 Use for send Taptica Android advertising ID in MD5 format tt_advertising_id=2315w52e8157fcb729d799d1ca691608speofd2 Yes
Mac Address tt_mac Use for send Taptica Plain Mac Address or when you don’t know what is the format of the Mac Address you have. (upper case with colon) tt_mac=44:2A:60:G5:GE:G5 Yes
Mac Address SHA1 tt_imei_sha1 Use for send Taptica Mac Address in SHA1 format (upper case with colon) tt_mac_sha1=fa6bb084ae52461328eb9f06039be222ef287246 Yes
Mac Address MD5 tt_mac_md5 Use for send Taptica Mac Address in MD5 format (upper case with colon) tt_mac_md5=80efe2256d548c85ca2f2d18de241a80 Yes
IDFA tt_idfa Use for send Taptica Plain IDFA or when you don’t know what is the format of IDFA you have. tt_idfa=4A9B0CAB-FFA5-4190-8CC0-D974D98FC7D7 Yes
IDFA SHA1 tt_idfa_sha1 Use for send Taptica IDFA in SHA1 format tt_idfa_sha1=4a3b645d5f44565d7e913c612ddb7fee32a03d6d Yes
IDFA MD5 tt_idfa_md5 Use for send Taptica IDFA in MD5 format tt_idfa_md5=DEF179E9B89E822C3F838F3F18EB9F43 Yes
UDID tt_udid Use for send Taptica Plain UDID or when you don’t know what is the format of UDID you have. tt_udid=dc1816eac806878e8d1d5a8ee9406a3f71452c80 Yes
UDID SHA1 tt_udid_sha1 Use for send Taptica UDID in SHA1 format tt_udid_sha1=1ddfad5e4377b8694b5fea2a4c4556e2add9605b Yes
UDID MD5 tt_udid_md5 Use for send Taptica IMEI in MD5 format tt_udid_md5=20fbe500c99939adabb4d06600eb4ee7 Yes

For example This post back link contains plain IDFA and Mac Address in md5.

http://tracking.taptica.com/aff_lsr?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_adv_id=123456&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time= 1503224984&tt_idfa=771468523E3346ABAA04E207BBAF094B&tt_mac_md5=80efe2256d548c85ca2f2d18de241a80

Post-Install Event Post back

In addition to the conversion tracking Taptica supports events notifications such as Facebook connect and Purchase.
Those events should be fired from the advertiser / third party tracking system upon user action.

http://tracking.taptica.com/aff_goal?tt_cid={tt_cid}&tt_adv_id=XYZ&tt_goal={1-4}&tt_adv_sub={tt_adv_sub}&tt_time={Unix_time}&amount={Purchase_amount}&tt_idfa={IDFA}&tt_advertising_id={GAID}


Taptica Keys

Parameter Name In Request Description Example Dynamic
Click ID tt_cid Taptica Internal unique click ID which was sent on the click URL tt_cid=2ab818fe8e574f41838780cb2f6230da Yes
Advertiser ID tt_adv_id Taptica internal unique advertiser id. tt_adv_id=123456 No
Advertiser Click ID tt_adv_sub The advertiser unique conversion ID tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895 Yes
Event ID (Goal id) tt_goal Taptica unique identifier will be provided by Taptica in the integration process. tt_goal=7895 NO
Event Time tt_time Event Time 1503224984, unix time-stamp. tt_time=1503224984 Yes


For Example

http://tracking.taptica.com/aff_goal?tt_cid=2ab818fe8e574f41838780cb2f6230da&tt_adv_id=22322&tt_goal=4&tt_adv_sub=dc1816eac806878e8d1d5a8ee9406a3f71407895&tt_time=1503224984&amount=3&tt_idfa=&tt_advertising_id=

Additional parameters to the advertiser tracking link

Advertisers are encouraged to provide feedbacks on our traffic quality.
By adding to the tracking link the below parameters, our account managers will be able to better optimize the traffic sources


Additional Keys

Parameter Name In Request Description Example Dynamic
Affiliate ID aff_id Taptica Internal unique affiliate ID aff_id=3123432 Yes
Sub affiliate ID tt_sub_aff indicate the sub affiliate id as it at the affiliate system. tt_sub_aff=1876287ans Yes

For example

http://tune.com/serve?action=click&publisher_id=123456&site_id=303030&offer_id=404040&ref_id={tt_cid}&aff_id={aff_id}&tt_sub_aff={tt_sub_aff}

Taptica Advertiser API integration

Taptica is integrated with Axonite as our campaign automation platform.

provided your api solution has been integrated with Axonite - Taptica we'll need only the api credentials, otherwise, please provided your api documentations and credentials.

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